Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/4s1MGFApUMk/
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sábado, 31 de diciembre de 2011
5 Tips for Content Marketers on Google Places Optimization
Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. �As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal. According to a recent release by ComScore, nearly 3 [...]
5 Fascinating Mobile Gaming Facts
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales on the rise, game app downloads hugely popular, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed. Here are a few entertaining facts and [...]
Source: http://www.getelastic.com/5-fun-mobile-gaming-facts/
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Adding a New Site to Google?s Rel=Author Markup? Faster Than Expected
Google’s rel=author markup feature has been frustrating and mysterious this year, to say the least. So it was quite a surprise this week to get a new site added to my profile and have the author avatar showing up for it in less than 24 hours. I implemented rel=author this summer as Google described and [...]
This is a post from Matt McGee's blog, Small Business Search Marketing.
Adding a New Site to Google’s Rel=Author Markup? Faster Than Expected
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(Collaboratively) Translating Yoast Plugins
I've been bugged for over 2 years now by people who wanted me to make it possible to translate my plugins into their language. Only a few of my plugins so far have had proper internationalization options, mostly due to me being lazy busy with other stuff. This is now changing, rapidly, though! Last friday [...]
(Collaboratively) Translating Yoast Plugins is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/5Ug93U596kk/
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How Amazon Is Competing with Apple and Google [Infographic]
While we spend a lot of time talking about the battle between Google and Apple, both companies are also fighting against a powerful third competitor: Amazon. This infographic examines how Amazon comes into play in the technology wars.
It's not j... 
It's not j...
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Online Holiday Spending Up 15%
Yesterday, we talked about the rise in the Consumer Confidence Index and today we’re seeing the proof in the online pudding. comScore checked in with every, single e-commerce site, then tallied up the holiday shopping numbers. Compared to the same shopping weeks last year, 2011 came in 15% higher. And here’s a chart that lays [...]
Source: http://www.marketingpilgrim.com/2011/12/online-holiday-spending-up-15.html
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When is Using Microsites a Good Idea
Microsites are often abused and looked down on as a tactic in the SEO world. They get used for the wrong situations, the wrong reasons, and to solve the wrong types of problems. In this post, I’ll talk about some of the bad ways Microsites get used and some of the ways you could use [...]
This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.
When is Using Microsites a Good Idea
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Source: http://feedproxy.google.com/~r/Wolf-howl/~3/s33QxFHqNIg/
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We?re looking for a PHP developer
We are currently hiring for a few SEO & �digital jobs in Leeds including a PHP developer. The job advert is below – CV’s to�careers@branded3.com (no agencies). Branded3 is an award-winning digital and SEO agency, working alongside worldwide brands and companies to deliver innovative digital solutions. We?re always on the lookout for experienced and skilled [...]
Not getting the rankings you want? Hire us for Search engine optimisation
We’re looking for a PHP developer
Source: http://www.blogstorm.co.uk/were-looking-for-a-php-developer/
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Can A Massive Email List Really Make You Millions?
Can A Massive Email List Really Make You Millions?
Post from: Quality SEO Services & Link Building Services
Source: http://feedproxy.google.com/~r/quantumseolabs/~3/lUh9DUSwmNY/
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iOS 5 Disables Cookies & Breaks Loads of Sites
A little known feature of the latest iOS 5 software for the iPhone is that it disables cookies by default. I wasn’t aware of this until yesterday when I tried to book a hotel and was trying to browse three of the largest travel websites – Premier Inn, Late Rooms and Travelodge and none of [...]
Not getting the rankings you want? Hire us for Search engine optimisation
iOS 5 Disables Cookies & Breaks Loads of Sites
Source: http://www.blogstorm.co.uk/ios-5-disables-cookies-breaks-loads-of-sites/
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20 Bloggers to Watch in 2012
This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. As Michael Stelzner said at Blogworld,�?You’re not a blogger, you’re a publisher!? These are 20 people who stood out to me this year. There is no ranking, nor is there a competition. If [...]
Originally at: Blog Tips at ProBlogger
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/_FAFPSYFYWI/
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5 Email Marketing Tips for Increased Open Rates
Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact,�eMarketer reports that 97% of small businesses use email marketing to connect with customers. � There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/DNPMStX1lds/
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Home Businesses Flourish on LiveJournal Singapore
In 2011, small business owners in Singapore set up shop on LiveJournal and completed transactions worth $72 million USD. They call them “blogshops” and there are over 50,000 of them currently running on the social blogging site. Livejournal recently released a statement about their success and it is pretty amazing, mostly because it’s a singularly [...]
Source: http://www.marketingpilgrim.com/2011/12/home-businesses-flourish-on-livejournal-singapore.html
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Hitwise Pins Pinterest to Pinboard of Top Social Networking Sites
Heather Dougherty, the Director of Research at Experian Hitwise, has written about a ?Pinteresting Trend in Social Media.? She says, ?Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organiz... 
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How to Use Images in Your Blog Posts
This guest post is by Karol K of ThemeFuse. “A picture is worth a thousand words.” I’ve always liked this adage even though it’s one of the biggest cliches ever. Pictures, photos, image?they are all great for visualizing your posts and making them more memorable. I know that it’s the content of the book that’s [...]
Originally at: Blog Tips at ProBlogger
How to Use Images in Your Blog Posts
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/UHrtawtQ_1w/
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Baby SEO ? A New SEO Company for Small Businesses
Working in the SEO industry for quite a few years now I’ve talked to a lot of small business owners frustrated by their experiences working with SEO companies. Small business SEO is very different to doing SEO for larger brands and we’ve always focused on working with larger businesses at Branded3. This week I’m pleased [...]
Not getting the rankings you want? Hire us for Search engine optimisation
Baby SEO – A New SEO Company for Small Businesses
Source: http://www.blogstorm.co.uk/baby-seo-a-new-seo-company-for-small-businesses/
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Grow a moustache and fight cancer!
For my next 30 day challenge, I’ll be growing a mustache to raise awareness and money for men’s health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it’s super simple: just don’t shave your moustache for 30 days. The name [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/CCdWQbVqEb0/
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SMX East 2011 Recap for SEOBook
Useful Links:
SMX Facebook: http://www.facebook.com/searchmarketingexpo
Twitter # activity for the conference: http://twitter.com/#!/search/%23smx
Another successful SMX East is in the books. From all accounts, the event seemed to go through flawlessly and without a hitch. Kudos to Danny Sullivan, Claire Schoen, and crew as the caliber of speakers, sessions, and attendees was top notch, as always. Judging from the event, search marketing is alive and thriving more than ever before. There was a healthy mix of industry experts, consultants, large corporations, agencies, and small businesses. The sessions covered a broad range of topics from beginner link building fundamentals to more advanced technical SEO sessions covering site architecture, technical coding optimization and everything inbetween. A huge thank you goes out to the organizers for a job well done.
It seemed there were two themes that surfaced regularly - Panda and Google Plus/+1. Clearly, there are still many webmasters struggling with Panda and how to properly handle content in the new post-Panda world . The search engines are addressing this and giving webmasters and SEO?s more tools and information to organize their websites correctly. After some of the presentations, it seems Google is very dedicated to their Plus and +1 initiatives which will have a large affect on SEO should end user usage continue to increase.
Below are tidbits and takeaways from the conference, from an SEO perspective. Enjoy!
Schema.org, Rel=Author & Meta Tagging For 2012
Panelists:
Janet Driscoll Miller, Search Mojo http://twitter.com/#!/janetdmiller
Topher Kohan, CNN https://twitter.com/#!/Topheratl
Jack Menzel, Google http://twitter.com/#!/jackm
Microformats where the original snippet format, however, they have been replaced by the new and evolving standard, microdata (which is Schema.org/Google/Bing are developing for and placing resources towards). Some notes from the presentations:
- General consensus is rich snippets can greatly help in getting your content noticed.
- In one example given, Eatocracy added the hRecipe tag to their pages, and immediately saw a 47% increase in their recipes being picked up and indexed into Google (which does support this in their recipe search). Additionally, they saw a 22% increase in their recipe traffic.
- CNN started using Yahoo SearchMonkey / RDFa, and saw a 35% increase in their video content on Google Video search, and saw a 22% increase in overall search traffic. However, they removed the additional code from their site as it increased their page load time. The take away on that is that you should think to integrate this into your down dev cycle, your cms, or your template.
- Per Google, their studies show that sites w/ rich snippets have a better CTR as well. Rich Snippets Engineer at Google, RV Guha noted, ?From our experiments, it seemed that giving the user a better idea of what to expect on the page increases the click-through rate on the search results. So if the webmasters do this, it?s really good for them. They get more traffic. It?s good for users because they have a better idea of what to expect on the page. And, overall, it?s good for the web.?
- Rich snippets only work for one site (no cross site references).
- Sites like LinkedIn and Google Profiles still use microformats. Google has also provided a tool in WMT, but it is a bit buggy and may throw false errors. If you don?t see your snippets show up in the SERP?s, it?s likely caused by longer than preferred latency load times, errors in your code, or a random Google bug - (per Google).
- The current types of rich snippets: reviews, people, products, businesses & organizations, recipes*, events, music
Session - ?Ask the Search Engines?
Panelists:
Tiffany Oberio - Google http://twitter.com/#!/tiffanyoberoi
Duane Forrester - Bing http://twitter.com/#!/duaneforrester
Rich Skrenta - Blekko http://twitter.com/#!/skrenta
- One audience member asked how to handle ?subcategory? pages that are often created in ecommerce sites such as ?Sort Prices $0-$5?, ?Prices $5-$25? etc. The question was whether or not to use the ?rel=canonical? tag and point the pages back to the main page. The panelists agreed that those pages should be blocked completely and should not use the canonical tag. The Google representative said not only do these pages not add value to the engine?s index, but they also eat up the sites crawl budget.
- If you see the warning "we're seeing a high # of URL's" in Webmaster Tools, most times its a duplicate content issue.
- One audience member asked: do you look at subdomain as part of the main domain?
- Blekko - no inheritance from main domain
- Google - "it depends". Sometimes it is inherited, sometimes not.
- Bing - we look and try to determine if subdomain is a standalone business/website and will get treated differently based on that determination
- One question touched on removing URL?s from Google?s index. Google advised that a removed URL may or may not stay in the index for a period of time, and that to expedite removal of a URL one should use Webmaster Tools remove-url tool
- Duane from Bing was adamant about keeping your submitted sitemap clean. The threshold is 1%. If there are issues in your submitted sitemap >1%, Bing will ?lose trust? for your website
- Panelists advised to make your 404 pages useful to the user
- It may not be breaking news, but Bing and Google both said unequivocally - duplicate content does hurts you
- Google commented they are big fans of HTML 5 technology
- At this point it seems Google will crawl a page if +1 is present, regardless of the robots.txt. This could possibly create issues with trying to not crawl certain pages to avoid dup content. More information found here: http://www.webmasterworld.com/google/4358033.htm
- Panelists advised to spend a lot of energy ?containing urls? on your website and to be thoughtful about which URLs you are getting out there
- Bing and Google confirmed that ?pagerank sculpting? is misunderstood and not effective. For example, if a page has 5 outgoing links and link juice is spread 20% to each of the 5 links, if you no follow one of the links, the link juice distribution will not become 25% to the remaining 4 links. It will remain 4 x 20%. In essence, you have just evaporated potential link juice
Google Plus and +1
These were hot topics at this year?s SMX East. Multiple session covered Google Plus and +1 in depth.
- Speaker Benjamin Vigneron from Esearchvision covered the basics of Google Plus and +1 . He noted a +1 to a search result will +1 the ppc ad/landing page, too.
- With PPC, +1 could have a significant affect on Adrank by affecting each of the Quality Score factors including quality of the landing page, CTR, and the ad?s past performance.
- Interesting that Adwords could conceivably add segmenting on all information in Google Plus (similar to FB) ie males, ages, etc.
- Christian Oestlien, the Google Product Manager for Google Plus, spoke about Google Plus features and fielded questions. He mentioned Google is testing and experimenting with celebrity endorsements +1'ing and showed an example SERP with a +1 annotation under the search result (for example ?Kim Kardashian has +1?ed? Brand X or search result X). He noted Google is seeing much higher CTR with the +1 annotation and that usage for the ?Circles? feature is relatively high.
- Google software engineer Tiffany Oberoi was also present on the panel. She noted +1 is NOT a ranking factor, but social search is still of course implemented in search results. She confirmend Facebook likes have no impact on rankings but also noted regarding social signals, ?explicit user feedback is like gold for us". She also touched on spam with +1 and said she is currently working with spam team. Regarding +1?s and spamming, she said to think of +1?s similarly to links. The same guidelines could apply. Google wants to use them as a real signal. Using in an unnatural way will not good for you.
Hardcore Local Search Tactics
Panelists:
Matt McGee - Search Engine Land
Mike Ramsey, - Nifty Marketing
Will Scott - Search Influence
Panelists here gave an encore presentation of the session these folks put on at SMX Advanced in Seattle. The content was excellent and definitely deserved another run through. Here are the notes:
- July 21st, Google removed citations from their Places listings. While they have been removed for public viewing, they are still used. Sources like Whitespark (link: http://www.whitespark.ca/) can be very helpful in uncovering citation building opportunities.
- Citation accuracy is among the most important factors in getting your business to rank in the O or 7-Pack. Doing a custom Google search of ?business name?+?address?+?phone number? will help determine what other sources Google sees as citation sources.
- Average number of IYP reviews of ranked listings vs non ranked listings showed to be a large gap, indicating that IYP reviews do in fact provide quite a bit of listing weight.
- Offsite Citation?s / Data appear to be the no. 1 ranking factor in Places listings
- Linking Root Domains appear to be the no. 2 ranking factor in Places listings
- Exact match anchor links appear to be the no. 3 ranking factor in Places listings
- Links are the new citations for local in 2011-12
- Building a custom landing page to link your Places Listing to appears to be a huge success factor. Include your Name, Address, Phone (NAP) in the title tag
- Design that landing page to mirror a Places listing on their site w/ a map, business hours, contact data, etc.
- If needed, submit your contact/location page as your Places URL/Landing Page which will create a stronger geo scent
- When trying to understand how users are searching for your client, Insights for Search is a great tool as you can find Geo targeted data w/ KW differentiation (ie Lawyer vs Attorney, which is used more in that area)
- Local requires a different mindset from traditional SEO
- Optimize location (local SEO) vs Optimize websites (traditional SEO)
- Blended search is about matching them up
- PageRank of Places URL does NOT seem to affect Local ranking -(source: David Mihm)
- Multi-Location Tips
- Flat site architecture beginning w/ a ?Store Locator? page
- Great Example, lakeland.co.uk/StoreLocator.action
- Give each location its own page
- Great Example, lakeland.co.uk/stores/aberdeen
- Cross link nearby locations w/ geo anchor text
- Ensure the use of KML Sitemap in Google WMT
- Encourage Community Edits - Make Use of Google?s Map Maker
- Include Geo data in Facebook pages and article engines
Panda Recovery Case Study - High Gear Media
Speaker Matt Heist from High Gear Media covered their experiences over the past 8 months with recovering from Panda. High Gear Media is an online publisher of auto news and reviews.
Heist walked through the company?s strategy pre-panda and explained their contrasting new post-panda strategy. The original strategy was many auto review niche sites across a broad range of auto makes, models and manufacturers. The company originally had 107 sites and 20+ writers and dispersed content amongst all the sites. The content was "splashing" everywhere, unfocused. The ?large network of microsites? strategy was working and traffic was climbing each month. Then Panda hit - hard. Traffic plummeted beginning this past Spring. Leaders at High Gear was forced to reevaluate their strategy and concluded that a more focused approach was better for users and consequently would help search traffic recover.
High Gear took the following actions:
- Eliminated most of their properties completely (301'ed) and pared them down to 7 total sites with 4 being ?core?: FamilyCarGuide, Motorauthority, GreenCarReports, TheCarConnection.
- Properly canonicalized duplicate content
- Aggregated content with strong user engagement was KEPT, but not indexed
- The made the hard decision to eliminate content that could be making money but not good for the long term
- Dedicated significant resources to redesigning each of the 7 sites remaining sites
Their strategy seems to be working. Heist noted traffic has ?flipped, plus some?. According to Heist, here are the learning's:
- High Gear Media believes that premium content will prevail and that Panda will help that
- Advertisers like bigger brands - it is now easier to sell ads and for more $ with fewer, more powerful sites
- With evolution of Social (joining Search from a distribution perspective), premium content that is authoritative AND fresh with flourish
Raven Tools
We were able to meet up with the friendly staff over at Raven Tools, sit down with them, and learn a bit more about their product. We personally have been using Raven for about a year now, and highly recommend it. There are several features in the works that will make this even more of an incredible product. If you haven't used them, we would HIGHLY suggest giving the tools a run. They are partnering with new companies constantly, and as such, are building out a best in class seo management product.
Upcoming Features:
- A new feature they are working on is a Chrome Toolbar to compliment the current Firefox toolbar
- Another feature coming is ?templated messaging? for link requests and manual link building which will include BCC?s back to records. Templated Messaging will be built into our Contact Manager, but they are working on making that functionality available in the toolbar.
- Another upcoming features is file management. RavenTools engineers are looking at integrating Dropbox into the system to allow files to be associated with other data and records.
- The Co-Founder Jon Henshaw alluded many times to the idea that link building and consequently their toolset will continue to become more and more based on relationships in the future. He also alluded to the idea that traffic can or in some cases should be associated with PEOPLE as the referrer, rather than a website (ie x amount of traffic came from person A, whether it be their facebook, twitter, blog, or website). In other words, a relationship management system looks to be a integral part of the future of Raventools.
- For future updates, Raventools takes explicit user feedback greatly into account. If you have a feature request or a software integration request, please contact: http://raventools.com/feature-requests/
- A new feature called ?link clips? was released last week just before the SMX show. You can find details about this powerful update here; http://raventools.com/blog/new-feature-raven-link-building-with-link-clips/
- Regarding MajesticSEO and OSE/Linkscape, they will be more fully integrating it into the Research section of Raven. That means they?ll be adding as much functionality into Raven as their APIs will allow. In addition to getting more full access to that data, users will be able to easily add that data to other tools, like the Keyword and Competitor Managers, Rank Tracker, etc...
- Speed is the number one priority right now. They have full-time staff that are solely dedicated to speeding up the system. The goal is to make it run as fast as a desktop app.
- Long term - 3rd party integration will be a constant (and should accelerate) for the platform for the foreseeable future.
- Screenshot of "Social Stream" prototype design http://cl.ly/1b2h0u3P3U441w000o1K/o
- AdWords Insights: Flagged Pages: http://cloud.raven.im/9v8d
- Link Clips link checker results with historical results: http://cloud.raven.im/9zgK/o
Other Notes
- Regarding Panda, one panelist referenced what he called a website?s ?Content Performance Ratio? referring to the % of content on a site that is good versus bad or ?performing vs non performing? and using that as a gauge as to the health of a website.
- Panelists also noted in his experience it takes 3-4 requests on a 404 before search engine believes you and removes it from the index.
- Panelists in the ?Ask the SEO? session said to pay close attention to anchor text diversity and human engagement signals
Author bio:
Jake Puhl is the Co-Founder/Co-Owner of Firegang Digital Marketing, a Local search marketing company, specializing in all aspects "Local", including custom web design, SEO, Google Places, and local PPC advertising. Jake has personally consulted businesses from Hawaii to New York and everywhere in-between. Jake can be contacted at jacobpuhl at firegang.com.
Categories:
Source: http://www.seobook.com/smx-east-2011-recap-seobook
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A PPC Marketer?s New Year?s Resolutions for�2012
This year, I resolve to? 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and landing [...] 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/IAATbP7KYWY/
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5 Email Marketing Tips for Increased Open Rates
Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact,�eMarketer reports that 97% of small businesses use email marketing to connect with customers. � There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/DNPMStX1lds/
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Questions and Answers ? Google+ edition
In honor of the new Yoast Google+ page, I've taken questions there which I'll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy [...]
Questions and Answers – Google+ edition is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/wfJ8XSbwfYM/
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The Evolution of Facebook Features�[INFOGRAPHIC]
GroSocial and Reid Johns created this infographic. Fantastic timeline of data to use for research. Follow SEJ on Twitter @sejournal 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/5nh1WkHruvs/
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Home Businesses Flourish on LiveJournal Singapore
In 2011, small business owners in Singapore set up shop on LiveJournal and completed transactions worth $72 million USD. They call them “blogshops” and there are over 50,000 of them currently running on the social blogging site. Livejournal recently released a statement about their success and it is pretty amazing, mostly because it’s a singularly [...]
Source: http://www.marketingpilgrim.com/2011/12/home-businesses-flourish-on-livejournal-singapore.html
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How I Overlooked a 1000 Visitor a Day Source of Traffic [And What I Did to Grow it to 3000 Visits a Day]
Last week I was digging around in my Google Analytics stats and drilling down to look particularly at sources of traffic to my photography tips site. I noticed a new source of readers that has been creeping up in terms of how much traffic it sends. Here’s the chart from the last few months. It [...]
Originally at: Blog Tips at ProBlogger
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/uHQ03rZEqPE/
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How to Make Money on YouTube
In the past year, presidential parodies and clever online-only ads became viral sensations; "annoying" but lovable fruits and unassuming Alabamans transformed uncomfortable situations into triumphant social memes; and talented partners have drawn ... 
Source: http://feedproxy.google.com/~r/sewblog/~3/7j0ZP7acbno/How-to-Make-Money-on-YouTube
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Yahoo Update: Alibaba Group Hires Powerful Lobbying�Firm
Although last week Yahoo was rumored to be considering selling its Alibaba Group holdings for a sum of $17 billion, the latest rumor indicates Alibaba Group may be considering purchasing all of Yahoo. Alibaba Group, which has now retained the powerful Washington D.C. lobbying firm Duberstein Group Inc., has expressed interest in a Yahoo deal [...] 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/ILZAOGTi-os/
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Questions and Answers
Last sunday evening I started taking questions on my Facebook page, and I promised to answer them in a blog post here, so here we go: If I have just made changes to my WP site, does it help to toggle the cache plugin? Absolutely. My SEO plugin force refreshes the cache because otherwise people [...]
Questions and Answers is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/j6CaGpZTJZ0/
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30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change
* It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working ...
© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change
Related posts:- Using Social Media to Create Topical Content Around Trends
- 30 SEO & Social Media ROI Analytics Resources
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Progress against SOPA
When I did my blog post about the Stop Online Piracy Act (SOPA) last week, things looked quite grim. The fight isn’t over, but there’s been a lot of great developments in the last few days. If you’re not familiar with SOPA (and the PROTECT IP Act in the Senate), here’s a video that covers [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/JfWy8Rg6Zmo/
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Are The Rich Really Getting Richer?
Are The Rich Really Getting Richer?
Post from: Quality SEO Services & Link Building Services
Source: http://feedproxy.google.com/~r/quantumseolabs/~3/4iA6kz8_SXo/
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5 Tips for Content Marketers on Google Places Optimization
Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. �As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal. According to a recent release by ComScore, nearly 3 [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/4s1MGFApUMk/
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20 Social Media Marketing Do?s & Don?ts
It is no longer a question of IF companies should execute a social media strategy. �The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. �With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid. We all make [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/9_DYkGvO34E/
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Adding a New Site to Google?s Rel=Author Markup? Faster Than Expected
Google’s rel=author markup feature has been frustrating and mysterious this year, to say the least. So it was quite a surprise this week to get a new site added to my profile and have the author avatar showing up for it in less than 24 hours. I implemented rel=author this summer as Google described and [...]
This is a post from Matt McGee's blog, Small Business Search Marketing.
Adding a New Site to Google’s Rel=Author Markup? Faster Than Expected
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Being Nice Isn't a Marketing Tactic. Or Is It?
Posted by wrttnwrd
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Being nice doesn't have to mean you have an ulterior motive. But if it does, that's OK.
Ever since the Great Diet Coke Delivery that Charles made to my office, folks have been buzzing. I've watched the comments on Charles' YouMoz post regarding the whole adventure, and there are three schools of thought:
- I rewarded Charles with a link and mention because he did a really nice thing.
- Charles did a nice thing knowing it might result in a link and a mention.
- This is a savvy, cynical marketing 'stunt' that's worth repeating, and now SEOs the world over will be sending each other soft drinks.
I had no plans to comment on the whole discussion. I took the gesture at face value: A #1 with a strong dose of #2. It totally made my day, week and month.
But then I read a comment by Sha Menz that I found particularly telling:
Now I suppose anyone in the SEO world that receives a silly surprise in the mail from me is going to assume there is some sort of ulterior motive behind the gesture. :( Of course, that's just tough for me (and the people I will think twice about surprising in the future).
Is 'good' still 'good' when you do it expecting to be rewarded? I dunno. That's getting pretty deep for a bunch of marketing nerds. But here's why I wish everyone did more stuff like Charles, even if there is an ulterior motive:
Nice is nice
A genuinely 'nice', helpful act, performed with an ulterior motive, is just fine in the marketing world. That's called 'customer service' or 'networking' or 'being a mensch.' Zappos does it. Tiffany's does it. So does Virgin Airlines. It gets people talking. It also makes people happy.
If I can build my business and make people happy... wow. Just wow. That's a perfect marketing utopia. Read Guy Kawasaki's Enchantment if you want to learn just how perfect it can be.
Nice is currency
I'm not saying this cynically: Nice is a currency. It has value. That value declines if you overdo it. For example: The telephone customer service rep who keeps saying "I'm really sorry, I understand your frustration" after two hours' of frustrating troubleshooting. Yeah, I'm frustrated. You want to make me happy? Fix my cable!
Overuse reduces value.
Irrelevant niceness is spam
Send me a free pair of boxing gloves. You know what they are for me? Crap. So I remember you for sending me crap. AKA spam.
Those gloves might be the best on the market: State of the art boxing gloves that the best fighters would beg for. Doesn't matter. My only punches are verbal.
Send me a free pair of cycling gloves, when I already have three pairs? More crap.
These kinds of gifts fail, because I don't need them. If I don't need them, right then, then the chances I want them are pretty slim. And the odds that I'll appreciate the gift are slim, too.
Note that all of this assumes these gifts are sent to me from strangers. I'm not a completely ungrateful wretch. If a friend sent me boxing gloves, I might look at them strangely, but I'd still say 'thanks'.
Nice proves you listen
Most important, a truly 'nice' act proves you listen to me. The generic "I'm really sorry. I understand your frustration." fails because it's overused, and because the person saying it sounds like they're reading from a script. Which they are. They're not listening to me, at all. That reduces the niceness quotient to about zilch.
Charles showed up with Diet Coke. Just a short time after my panicked tweet. Clearly, he listened. He went out of his way, just a bit, to respond. Totally fantastic.
Nice is intrinsically rewarding
If you do a favor with an ulterior motive, don't whine if you get nothing in return. That's tacky. If the warm feeling you get from the favor itself (the intrinsic reward) isn't enough, then you shouldn't be taking action at all.
The extrinsic reward - the link, or the tip, or the new customer - is gravy. If you can't grasp that, stop.
Rules for genuine niceness
Go ahead and commit acts of kindness for strangers. Even if you do so expecting something in return. Just follow these rules:
- Be nice when appropriate. Don't slather it everywhere like cheap syrup on lousy pancakes.
- Do relevant nice things. Don't send crap to random people, or do favors no one wants.
- Listen first. The closer the match between the favor and the context, the more the recipient appreciates it. No match at all may mean you're a stalker.
- Do it for the intrinsic reward. Sure, expect something extrinsic. But ask yourself if the intrinsic reward (the warm glow you get) is enough. If it's not, you're making a mistake.
I'm a pretty cynical guy. But I do think marketing communications can make the world a far better place. One of the ways it can do that is by rewarding acts of kindness, good behavior, etc. informing the community. So be nice!
Source: http://feedproxy.google.com/~r/seomoz/~3/bo9grCOGKD8/being-nice-isnt-a-marketing-tactic-or-is-it
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