Correlation vs Causation and Its Impact on Site Testing

“Correlation does not imply causation.” Heard that phrase lately? Or maybe way back in Stats 101? The topic is so hot it got it’s own panel at Search Marketing Expo and a math-o-graphic on the SEOMoz blog. It’s worth discussing here on Get Elastic as it’s a key truth that applies to data analysis and [...]

Source: http://www.getelastic.com/correlation-vs-causation-and-its-impact-on-site-testing/

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