Source: http://www.getelastic.com/ecommerce-links-july-2012/
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martes, 31 de julio de 2012
Ecommerce Links: July 2012
If you can pull yourself away from Olympic coverage on Twitter and Youtube, do check out these winning ecommerce links from July. Luke W has an interesting entry on evolving ecommerce checkout from a usability perspective. Some pricing psychology: consumers prefer to super size because they’re bad at math. (Time Magazine) Get the 411 on [...]
Does Your Small Business Need a Facebook and Twitter Social Media Account
It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your [...]
This post originally came from Does Your Small Business Need a Facebook and Twitter Social Media Account
Source: http://www.wolf-howl.com/socialmedia/small-business-need-facebook-twitter-social-media/
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How Giving the Virtual Finger to the World Can Help You Succeed
This guest post is by Shelly Cone of beachbettypr.com. Every business person has those customers that they can?t stand working with but can?t away, because after all, those difficult customers have the duckets. They are offering you their money and you want to accept their money. Do you realize that there is a very simple [...]
Originally at: Blog Tips at ProBlogger
How Giving the Virtual Finger to the World Can Help You Succeed
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/ZELBgw2LqqY/
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Online Marketing News: Avoid A Social Crisis, Facebook Job Board, Yahoo! Hack Attack, Kick the Content Slump, Get Creative With Twitter
How to Avoid a Social Media Crisis This recent infographic from WordViewEditing sums up the best ways to protect your marketing investment via social media. �When a company begins to receive negative backlash on social media it can be a mere matter of minutes before the negative information spreads like wildfire. �Often these crises occur [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/z95qR1TUDJs/
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Images, Status Updates, Videos Spur Most Brand Engagement [Report]
When it comes to social media, consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos, a new report finds. 
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Why I dislike Bo.lt
When I released my updated WordPress SEO article a few weeks back, my buddy Avinash was kind enough to tweet it. He tweeted it, at first, with a bo.lt link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to [...]
Why I dislike Bo.lt is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/6OfPelIL784/
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SMART Report Shows Vacationers Don?t Leave Home Without a Mobile Phone
“Don’t leave home without it,” is American Express’ famous call to action, but these days it could also be applied to the mobile phone. Not only do we use our phones for work, shopping, and recreation, we also depend on them while we’re on vacation. The July 2012 S.M.A.R.T. Report from Millennial Media takes a [...]
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GWT notice of detected unnatural links to http://www.seobook.com/
I am already getting fake webmaster tool notification messages using the above subject line & the following message:
Hello dear managers of http://www.seobook.com/! My name is Olivia, and the issue I?m gonna to discuss is for sure not new, but really actual and complicated, otherwise your website and therefore business wouldn?t have lost their favourable positions. Yes, I want to talk about Google Panda and Penguin. These virtual beasts become more and more freakish. Don't you think it's time to pacify them? Google intends to clean its search results from poor content websites, low quality links and hype. Are you sure your website has nothing common with this stuff?
Our team has been constantly studying Google search algorithms. We have already faced the latest freaks of Google Panda 3.4 and will be happy to win back your top positions.
We will heal your website from:
- poor on page optimization;
- same content submission;
- low quality links to your website;
- absence of website moderation;
- black hat SEO applied earlier.
We will make Google be proud of you with:
- high quality SEO strategy;
- backlinks from relevant resources;
- quality SMO;
- links diversity;
- unique content for every submission directory;
- constatnt situation analysis and reporting.
Contact us and you will get a reliable website healer, strategy planner and safe guard of your top positions.
Looking forward to your answer!
And Gmail is letting this stuff slide through the spam filters. Along with garbage like this:
Our Web Site [the url] is definitely related to yours and by placing a link from your site to a Web page of ours, you may not only bring further value to your visitors but you may improve your search engine rankings potential as well. By NOT being what Google and other search engines refer to as a "dead-end" site or a site that does not link to other industry related and content sites, your rankings have a good chance of increasing for important keyword searches. We can explain this in further detail following a response from you.
Create FUD & some huckster will sell into your messaging with inbound spamming.
If you ever wonder where the "reputation problem" of the SEO industry comes from, wonder no more.
One company in particular does a great job of riding these trends on through to their logical conclusion, then riding them a bit longer. And that company is Google.
On a positive note, it great to see Demand Media had solid growth & a stellar quarter. They will plow that capital into registering about 100 new domain extensions. Nothing to worry about there. It's not like they were known to redirect expired customer domain names for their link juice.
Good job Googlers!
Categories:
Source: http://www.seobook.com/seo-reputation-problem
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3 Often Overlooked Checkout Usability Guidelines
There are obvious checkout issues to tackle, like required registration, competing calls to action, bloated forms, poor error handling messages and slow page load speeds throughout checkout. But we can?t forget the seeming little things that are just as common and can cause as much frustration, or worse, address errors that result in misdelivered goods. [...]
Source: http://www.getelastic.com/3-often-overlooked-checkout-usability-guidelines/
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Vince Vaughn & Owen Wilson Star as Google Interns in New Movie
"The Internship", a new R-rated comedy about life as a Google intern, is currently filming at Georgia Tech in Atlanta. Parts of the campus have been transformed to accommodate the movie, written by Vince Vaughn and starring himself and Owen Wilson. 
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For Better B2B Video Marketing, Check out the Top B2B Companies on YouTube
If a picture’s worth a thousand words, then a video must be worth millions. The thing about content marketing is that it’s not just about informing and educating, but creating an experience that your audience can feel. Whether you’re a consumer or business customer, decisions are not made solely on logic, but emotion. As content [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ZKV89KYMi6E/
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That?s a Wrap! Official Optimize Minneapolis Book Launch ? Aria at the Jeune Lune
The Optimize Minneapolis Book Launch last night was a great success! �I would like to personally thank everyone in attendance for coming, interacting, and sharing your feedback about our event online. I had an opportunity to speak with most of the people in attendance and based on their stellar feedback it sounded like the #OptimizeBook [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/muO_AL4s1T0/
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I need your help?please. Call your congressperson?
(This is post is my personal opinion.) Normally I don’t like to ask people for help, but I could really use your assistance. If you’ve ever watched one of my webmaster videos, or if I’ve responded to you on Twitter, email, or somewhere else online, please take 5-10 minutes to help me out today. Here’s [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/IKvtrLuyeY0/
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How Many Search Engines?
How many search engines do you typically use in a given month?
Most people only use 1 or 2 search engines in any given month.
| Vote | All�(1223)� |
|---|---|
| 1 | 48.9%�(+3.1 / -3.1) |
| 2 | 26.2%�(+2.9 / -2.7) |
| 3 | 9.1%�(+2.2 / -1.8) |
| 4 | 4.7%�(+2.0 / -1.4) |
| 5 or more | 11.1%�(+2.3 / -2.0) |
There isn't much difference between men & women on this front.
| Vote | Men�(669)� | Women�(554)� |
|---|---|---|
| 1 | 49.4%�(+4.0 / -4.0) | 48.4%�(+4.8 / -4.8) |
| 2 | 25.5%�(+3.6 / -3.3) | 26.9%�(+4.6 / -4.1) |
| 5 or more | 10.6%�(+2.9 / -2.3) | 11.7%�(+3.8 / -3.0) |
| 3 | 9.7%�(+2.8 / -2.2) | 8.5%�(+3.6 / -2.6) |
| 4 | 4.8%�(+2.5 / -1.7) | 4.5%�(+3.6 / -2.0) |
Surprisingly, older people are more likely to use a variety of search services while younger people are more likely to stick with their one favorite. I would have guessed that to be the other way around.
| Vote | 18-24 year-olds�(295)� | 25-34 year-olds�(300)� | 35-44 year-olds�(165)� | 45-54 year-olds�(204)� | 55-64 year-olds�(182)� | 65+ year-olds�(77)� |
|---|---|---|---|---|---|---|
| 1 | 54.9%�(+5.5 / -5.7) | 57.7%�(+5.7 / -6.0) | 45.6%�(+7.7 / -7.5) | 50.4%�(+6.9 / -6.9) | 48.1%�(+7.3 / -7.3) | 35.8%�(+11.5 / -10.1) |
| 2 | 23.0%�(+5.1 / -4.4) | 23.0%�(+5.4 / -4.6) | 23.1%�(+7.1 / -5.8) | 22.5%�(+6.3 / -5.3) | 29.2%�(+7.1 / -6.2) | 36.8%�(+11.3 / -10.1) |
| 3 | 5.8%�(+3.3 / -2.1) | 5.5%�(+3.4 / -2.2) | 13.7%�(+6.0 / -4.4) | 10.5%�(+5.0 / -3.5) | 11.5%�(+5.5 / -3.9) | 7.0%�(+8.0 / -3.9) |
| 4 | 6.8%�(+3.5 / -2.4) | 4.7%�(+3.3 / -2.0) | 4.2%�(+4.7 / -2.3) | 4.9%�(+4.3 / -2.3) | 2.1%�(+3.8 / -1.4) | 5.4%�(+9.1 / -3.5) |
| 5 or more | 9.6% (+3.9 / -2.8) | 9.1% (+3.9 / -2.8) | 13.4% (+6.2 / -4.4) | 11.7% (+5.3 / -3.8) | 9.0% (+5.2 / -3.4) | 15.0% (+9.7 / -6.3) |
Here is the geographic breakdown.
| Vote | The US Midwest�(260)� | The US Northeast�(320)� | The US South�(374)� | The US West�(269)� |
|---|---|---|---|---|
| 1 | 53.6%�(+6.5 / -6.6) | 45.1%�(+6.1 / -6.0) | 47.0%�(+5.8 / -5.7) | 50.4%�(+6.4 / -6.4) |
| 2 | 22.7%�(+6.2 / -5.2) | 27.1%�(+5.7 / -5.1) | 26.8%�(+5.5 / -4.8) | 27.9%�(+6.1 / -5.4) |
| 3 | 8.7%�(+4.9 / -3.2) | 11.4%�(+4.8 / -3.5) | 8.6%�(+4.4 / -3.0) | 8.2%�(+4.8 / -3.1) |
| 4 | 3.5%�(+5.2 / -2.1) | 5.3%�(+4.3 / -2.4) | 5.7%�(+4.1 / -2.5) | 3.8%�(+5.4 / -2.3) |
| 5 or more | 11.5%�(+5.5 / -3.9) | 11.1%�(+4.7 / -3.5) | 11.9%�(+4.5 / -3.4) | 9.7%�(+5.2 / -3.5) |
Here are stats by population density.
| Vote | Urban areas�(608)� | Rural areas�(107)� | Suburban areas�(499)� |
|---|---|---|---|
| 1 | 48.1%�(+4.5 / -4.5) | 50.2%�(+9.8 / -9.8) | 47.2%�(+4.7 / -4.7) |
| 2 | 26.4%�(+4.1 / -3.8) | 21.2%�(+10.6 / -7.8) | 27.8%�(+4.5 / -4.1) |
| 3 | 9.1%�(+3.6 / -2.7) | 14.2%�(+10.7 / -6.6) | 9.6%�(+4.0 / -2.9) |
| 4 | 5.3%�(+4.0 / -2.3) | 6.5%�(+12.0 / -4.4) | 3.8%�(+4.4 / -2.1) |
| 5 or more | 11.0%�(+3.8 / -2.9) | 7.9%�(+11.4 / -4.9) | 11.6%�(+4.2 / -3.2) |
Here is data by income groups. No obvious pattern here either.
| Vote | People earning $0-24K�(132)� | People earning $25-49K�(673)� | People earning $50-74K�(326)� | People earning $75-99K�(70)� | People earning $100-149K�(27)� |
|---|---|---|---|---|---|
| 1 | 45.0%�(+8.9 / -8.6) | 47.7%�(+4.2 / -4.2) | 50.2%�(+6.1 / -6.1) | 42.1%�(+12.3 / -11.4) | 48.3%�(+17.9 / -17.5) |
| 2 | 29.1%�(+9.0 / -7.6) | 26.3%�(+3.8 / -3.5) | 23.1%�(+6.2 / -5.3) | 35.2%�(+12.2 / -10.5) | 37.4%�(+18.8 / -15.6) |
| 3 | 8.7%�(+9.1 / -4.7) | 8.6%�(+3.2 / -2.4) | 11.6%�(+5.8 / -4.0) | 9.7%�(+11.7 / -5.6) | 0.0%�(+12.5 / -0.0) |
| 4 | 6.1%�(+9.5 / -3.9) | 5.2%�(+3.2 / -2.0) | 4.3%�(+6.3 / -2.6) | 2.6%�(+17.0 / -2.3) | 3.4%�(+22.2 / -3.0) |
| 5 or more | 11.0%�(+8.9 / -5.2) | 12.1%�(+3.3 / -2.7) | 10.9%�(+5.8 / -3.9) | 10.4%�(+11.9 / -5.9) | 10.9%�(+16.7 / -7.1) |
Categories:
Source: http://www.seobook.com/how-many-search-engines
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Google AdWords Ads Add Album Cover & Song Preview
Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn't work I got the following SERP.
If you click the feature video link it does a YouTube video overlay. The other links lead into the relevant iTunes webpage.
Such media extensions have been in place for movies for quite a while now, but this is the first time I have seen them on music-related search results. In time one could expect similar ad expansions to hit other media areas like books, games, and maybe even other vertical search features. Google could possibly roll it out globally on brand searches as well at some point, allowing companies to offer intro videos (or even reviews of new product lines) directly in the search results.
Categories:
Source: http://www.seobook.com/musical-adwords
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The Future of Google & the Triple Convergence: Mobile, Social & the Knowledge Graph
Lately, you might have noticed Google’s aggressive and frequent product announcements. With so much going on at Google during the past few weeks such as Google’s Penguin algorithm update, the ...
© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Future of Google & the Triple Convergence: Mobile, Social & the Knowledge Graph
Related posts:- New Google Mobile app – an app with soul
- SEO & Social Media Tips & Takeaways | SMX London 2012
- Google Introduces ‘Hot Searches’ in Google Trends
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How Giving the Virtual Finger to the World Can Help You Succeed
This guest post is by Shelly Cone of beachbettypr.com. Every business person has those customers that they can?t stand working with but can?t away, because after all, those difficult customers have the duckets. They are offering you their money and you want to accept their money. Do you realize that there is a very simple [...]
Originally at: Blog Tips at ProBlogger
How Giving the Virtual Finger to the World Can Help You Succeed
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/ZELBgw2LqqY/
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Getting SMART with SEO Strategy
Back when I was a young, wet-behind-the-ears, first-year MBA student, I was amazed at the program?s persistence on setting individual goals for the course. Having been a Political Science major during my undergrad years, I�wasn’t�very exposed to strategic thinking and cause-and-effect measurement. Like any role in the digital space, search engine marketers have a responsibility [...]
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/qcLq8A-bRFo/
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Seeking More Professional YouTube Video, Google Shows New Creator Space
Whenever online video is discussed in business the question always arises about the level of professionalism required to make the video effective. Some say in the business world it should be professionally produced while others feel that a certain amateurish touch lends more personality to the video. Regardless of your stance, the folks at YouTube [...]
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GoDaddy SOPA Backlash: Karma from Bad Link Practices?
GoDaddy sure is making the headlines these days. Though people are mainly incensed about the fickleness of their stance on the SOPA (Stop Online Piracy Act), what has been playing over and over in my head is Joost deValk’s post …
GoDaddy SOPA Backlash: Karma from Bad Link Practices? was originally posted on the Phoenixrealm SEO Blog by Gary Cottam.
You can connect with Gary on Google+, on Twitter @garycottam, or follow these links to find out more about Doublespark SEO or Doublespark Web Design.
Source: http://feedproxy.google.com/~r/phoenixrealm/UynW/~3/zUf6JHXyJng/
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Facebook Reports Earnings, Just Beats Expectations But Stock Tumbles
Today has been called many, many things in the press. I personally like Thursday because it’s about the only thing that isn’t drenched in hyperbole (like our wonderful headline). For Facebook today is their real coming out party of sorts. But the party is getting mixed reviews. The managed expectations were met on revenue but [...]
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Innovative SEO & Social Media Seminars from Branded3
With a renowned reputation in the industry, Branded3?s SEO experts are frequent speakers at the biggest search and social media events around the country, so we?re launching Branded3 seminars to offer an up-to-the-minute, highly focused and intimate alternative to the usual major annual conferences. SEO and social media are extremely fast-moving and the standard conference
Source: http://www.branded3.com/b3labs/innovative-seo-and-social-media-seminars-from-branded3
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6 Ways to Best Utilize Different Personality Types Within Your Organization & Consider A Career At TopRank Online Marketing
The team at TopRank Online Marketing recently took a Disc assessment which is a tool used to improve employee teamwork and communication by identifying behavioral differences and assigning a profile type to each individual. �If you?ve ever taken an assessment like the one that we did, you may find that the description of your traits [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/4UmW-_FaeRs/
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SEO Visibility of Digg, Reddit, StumbleUpon & Twitter
As the remaining assets of digg.com are sold for just $500k I thought it would be interesting to have a look at how the visibility of a few social sites stacks up. Remember that Digg never managed to setup a coherent SEO strategy and the only way they could stop what they deemed as “spam”
Source: http://www.branded3.com/social-media/seo-visibility-of-digg-reddit-stumbleupon-twitter/
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Meet Windows Phone 8
As well as the Microsoft Surface announcement, Microsoft also held a Windows Phone summit this week. In autumn this year, Windows Phone 8 will offer brand new features to end users, developers and businesses, as well as new options for ecommerce, including in-app purchases and wallet applications. Our Windows developers (particularly myself!) are very excited
Source: http://www.branded3.com/b3labs/meet-windows-phone-8/
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Search Again or Click On the Second Page of Search Results?
If you use a search engine but don't find what you are looking for, which are you more likely to do?
People are more likely to search again with a new keyword than they are to click onto the second page of search results.
| Vote | All�(1189)� |
|---|---|
| search again with a different word | 55.7%�(+3.2 / -3.3) |
| go to the second page of the results | 44.3%�(+3.3 / -3.2) |
The split is fairly consistent among men and women.
| Vote | Men�(651)� | Women�(538)� |
|---|---|---|
| search again with a different word | 55.4%�(+4.0 / -4.1) | 56.1%�(+5.0 / -5.1) |
| go to the second page of the results | 44.6%�(+4.1 / -4.0) | 43.9%�(+5.1 / -5.0) |
There isn't an obvious pattern among age either.
| Vote | 18-24 year-olds�(284)� | 25-34 year-olds�(309)� | 35-44 year-olds�(144)� | 45-54 year-olds�(195)� | 55-64 year-olds�(150)� | 65+ year-olds�(107)� |
|---|---|---|---|---|---|---|
| search again with a different word | 52.1%�(+5.7 / -5.8) | 56.7%�(+5.7 / -5.9) | 51.7%�(+8.0 / -8.1) | 57.5%�(+6.7 / -7.0) | 61.4%�(+7.7 / -8.4) | 54.2%�(+9.4 / -9.8) |
| go to the second page of the results | 47.9%�(+5.8 / -5.7) | 43.3%�(+5.9 / -5.7) | 48.3%�(+8.1 / -8.0) | 42.5%�(+7.0 / -6.7) | 38.6%�(+8.4 / -7.7) | 45.8%�(+9.8 / -9.4) |
People in the west & midwest are more likely to change keywords, whereas people in the north east & south are roughly equally likely to change keywords or go to page 2 of the search results.
| Vote | The US Midwest�(244)� | The US Northeast�(320)� | The US South�(363)� | The US West�(262)� |
|---|---|---|---|---|
| search again with a different word | 58.6%�(+6.6 / -6.9) | 52.2%�(+6.3 / -6.4) | 51.7%�(+6.0 / -6.1) | 61.8%�(+6.2 / -6.6) |
| go to the second page of the results | 41.4%�(+6.9 / -6.6) | 47.8%�(+6.4 / -6.3) | 48.3%�(+6.1 / -6.0) | 38.2%�(+6.6 / -6.2) |
Suburban people are more likely to change keywords than to click on to page 2.
| Vote | Urban areas�(590)� | Rural areas�(109)� | Suburban areas�(468)� |
|---|---|---|---|
| search again with a different word | 51.8%�(+4.6 / -4.6) | 48.0%�(+9.3 / -9.1) | 61.1%�(+4.8 / -5.0) |
| go to the second page of the results | 48.2%�(+4.6 / -4.6) | 52.0%�(+9.1 / -9.3) | 38.9%�(+5.0 / -4.8) |
There isn't much of an income correlation either.
| Vote | People earning $0-24K�(123)� | People earning $25-49K�(638)� | People earning $50-74K�(319)� | People earning $75-99K�(88)� | People earning $100-149K�(22)� |
|---|---|---|---|---|---|
| search again with a different word | 57.9%�(+9.3 / -9.9) | 55.9%�(+4.4 / -4.5) | 58.8%�(+5.8 / -6.1) | 54.5%�(+9.3 / -9.6) | 50.0%�(+21.4 / -21.4) |
| go to the second page of the results | 42.1%�(+9.9 / -9.3) | 44.1%�(+4.5 / -4.4) | 41.2%�(+6.1 / -5.8) | 45.5%�(+9.6 / -9.3) | 50.0%�(+21.4 / -21.4) |
It would also be interesting to run this question again & include the option of trying another search engine as an answer.
Categories:
Source: http://www.seobook.com/second-page
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Why I dislike Bo.lt
When I released my updated WordPress SEO article a few weeks back, my buddy Avinash was kind enough to tweet it. He tweeted it, at first, with a bo.lt link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to [...]
Why I dislike Bo.lt is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/6OfPelIL784/
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The 3 Types of Links You Probably Never Paid Attention To
The 3 Types of Links You Probably Never Paid Attention To
Post from: Quality SEO Services & Link Building Services
Source: http://feedproxy.google.com/~r/quantumseolabs/~3/D_8fVfglOhg/
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Remarketing Is Now Simpler
Google?s made some exciting announcements about remarketing. You can use one AdWords remarketing tag on all pages of your site, and then create as many remarketing audiences as you like ...
© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Remarketing Is Now Simpler
Related posts:- 59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance
- What?s Going On with the Google Display Network?
- Connecting AdWords and Analytics
Source: http://feedproxy.google.com/~r/seoptimise/~3/nx82UYapl2Y/remarketing-is-now-simpler.html
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Why You Need Different Templates for Your Website
Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be� hobby websites; they want to use them to supplement their income. One of [...]
This post originally came from Why You Need Different Templates for Your Website
Source: http://www.wolf-howl.com/seo/different-website-templates/
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Why should I visit your website?
One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. "Where should I put that content?" or "How long should that content be?" or the one I dislike the most: "I [...]
Why should I visit your website? is a post by Michiel Heijmans on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/um_-AjHfIe4/
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Why some WordPress Themes hurt your SEO.
Once again, I want to tell you to not blindly trust theme authors when they say their theme is SEO friendly. "SEO friendly" is just a label they put on their theme and since most of their customers don't know what to look for to see if it's actually true, yet know that it's important, [...]
Why some WordPress Themes hurt your SEO. is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/dSqNZ0996gY/
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Innovative SEO & Social Media Seminars from Branded3
With a renowned reputation in the industry, Branded3?s SEO experts are frequent speakers at the biggest search and social media events around the country, so we?re launching Branded3 seminars to offer an up-to-the-minute, highly focused and intimate alternative to the usual major annual conferences. SEO and social media are extremely fast-moving and the standard conference
Source: http://www.branded3.com/b3labs/innovative-seo-and-social-media-seminars-from-branded3
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Tips to Prevent Negative SEO
In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. [...]
This post originally came from Tips to Prevent Negative SEO
Source: http://www.wolf-howl.com/seo/tips-to-prevent-negative-seo/
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Progress against SOPA
When I did my blog post about the Stop Online Piracy Act (SOPA) last week, things looked quite grim. The fight isn’t over, but there’s been a lot of great developments in the last few days. If you’re not familiar with SOPA (and the PROTECT IP Act in the Senate), here’s a video that covers [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/JfWy8Rg6Zmo/
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Beware of fake Matts leaving comments
A lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous decade, I’ve only seen 4-5 times where someone impersonated me. But in the last month, [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/Y7719XN6_-4/
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Can the SEO-PR Love Affair Survive After Panda & Penguin?
Following Google?s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that. 
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PPC Hints for Excel 2: The Array Formula and Negative Keyword Checking
Last February I gave you some handy Excel tips ? here?s some more! Today I?m talking about array formulae. What?s an Array Formula? It?s a formula that takes in a ...
© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. PPC Hints for Excel 2: The Array Formula and Negative Keyword Checking
Related posts:- Excel Hints for PPC
- 8 Best Ways to Find Negative PPC Keywords
- 5 Ways to Use Negative Targeting on the Display Network
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It?s time to stop PROTECT IP
A couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don?t think it?s going back to sleep any time soon. We might [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/K_jXr_pIgWw/
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Thoughts on Google?s Algorithm Changes
I?ve been mulling over the staggering figures from my last post, and have come to realise that the figures merely strengthen my belief as to how we should approach SEO.
For the past several years I have emphasised time and …
Thoughts on Google’s Algorithm Changes was originally posted on the Phoenixrealm SEO Blog by Gary Cottam.
You can connect with Gary on Google+, on Twitter @garycottam, or follow these links to find out more about Doublespark SEO or Doublespark Web Design.
Source: http://feedproxy.google.com/~r/phoenixrealm/UynW/~3/AEINAhnZH5E/
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Changing the look of your Search Result Pages
I love Google, I seriously do. What I don't like too much is them adding more and more fluff to my search result pages (or SERPs) that I really don't want or need. Most of us know about their new Terms of Service now, right? No reason to show me that box all the bloody [...]
Changing the look of your Search Result Pages is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/gQTwlq6ER_0/
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Should You Use a Third-Party Commenting System on Your Blog?
This guest post is by Syed Balkhi of WPBeginner. If you’ve been blogging for anything more than a few months, you probably have come across blogs using third-party commenting systems like Disqus, Livefyre, Facebook Comments, Intense Debate, and more. You may have asked yourself, “Why do other blogs use these systems? Are they helpful? Should [...]
Originally at: Blog Tips at ProBlogger
Should You Use a Third-Party Commenting System on Your Blog?
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/vNud8eBvQAo/
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Turns Out Google Didn't Actually Delete All Its UK Street View Data
Google has admitted it has discovered more WiFi data collected by its Street View cars that it has failed to delete. Google's WiFi data collection incidents gave the company a huge privacy black eye in numerous countries around the globe. 
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Weekend Project: Write Posts that Hold Readers to the End, Part 1
This guest post is by Peter Sandeen of Affect Selling. Do you know why most of your blog?s visitors quickly scroll down your home page, read a couple of headlines, and go back to watching cute kitty videos on YouTube? And why those who begin reading a post, only read the first two paragraphs before [...]
Originally at: Blog Tips at ProBlogger
Weekend Project: Write Posts that Hold Readers to the End, Part 1
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/8KC6NjppP78/
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That?s a Wrap! Official Optimize Minneapolis Book Launch ? Aria at the Jeune Lune
The Optimize Minneapolis Book Launch last night was a great success! �I would like to personally thank everyone in attendance for coming, interacting, and sharing your feedback about our event online. I had an opportunity to speak with most of the people in attendance and based on their stellar feedback it sounded like the #OptimizeBook [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/muO_AL4s1T0/
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SEO Success Secret - Help Your Community, Grow Your Business
I was out shopping last week for a pair of speakers for my music system.� There's a street in town that sells every type of audio accessory.� Everyone goes there to buy gadgets.
When I entered the first store and asked for the component I wanted, the clerk smiled and said it wasn't in stock.� Then, she did something that surprised me at the time (but made perfect sense later, when I thought about it).� She directed me to another store a block down the road where I could find it.
No, she didn't just point me in the right direction and say, "Go there!"
She stepped out from behind the counter, and walked along with me to the small, easy-to-miss shop.� She then introduced me to the girl at the front desk and explained what I was looking for.� A few seconds of friendly banter later, she smiled and waved goodbye as she went back to her store.� And her friend helped me out.� I returned home, happily carrying the part I needed.
On the ride back, I thought about what had just transpired.
How easy it would have been for the shopgirl to merely guide me to the other place, or even just state that she didn't have the part in stock and move on to another customer.� Yet she took the time, trouble and effort to guide me - to her competitor!
As a businessman, I wondered: "How does THAT make any sense?"
Well, it does.� When you see the big picture.� And think about adding value to the entire community of audio equipment sellers.
Every customer arriving at that street was a potential buyer looking for a specific type of item.� Every store on the street sold related items.� If one didn't stock a specific piece, someone else surely had it.� By helping a customer (me) find what he wanted, even if it meant guiding him away from her own store, the brilliant businesswoman (she) was actually growing the value and brand of the ENTIRE STREET, the whole community of musical equipment stores!
That's why everyone in our town goes there to buy audio stuff.� We know we'll find it - somewhere.� Which means we'll keep going back there every time we need more of the same.
And then, I had my big 'A-ha' moment!�
It guided how I practice SEO - and share my experience with fellow consultants and specialists in my field.
"You Help Your Competitors Too Much!"
After publishing some popular SEO articles like "How much does SEO cost" and "The Ultimate List of Reasons Why You Need SEO" at Search Engine Land (one of the Web's most popular SEO destinations), I had several comments saying how I share too much information with other consultants and agencies - who are my competition.
But as the lady at the little speaker shop taught me, you are not adding "too much value" for your competitors... only to your customers!
In the short term, it might appear as if you're giving away the farm.� But this isn't charity - it's an investment.� Into your brand.� Your reputation.� Your future success.�
By helping everyone around you, you are not only helping consolidate the position of your entire industry... you are growing your influence within your peer group.
SEO is a huge market.� You're not going to claim each and every piece of the large pie.� You will never be able to reach every potential client of yours and educate them about the power of SEO in their business.� But collectively, along with all of your peers in the SEO consulting field, you can make a big impact in an area that matters most in getting the right SEO clients for yourself.
Selling SEO Is Not Technical - It Is Emotional!
Too often we see SEO experts try to sell prospective clients on "results" - more page 1 rankings, higher traffic, better keywords.� Effective SEO is about all this... and more.� It is about going higher up the Maslowian hierarchy of needs, and touching clients on an emotional level.
You're not selling the #1 position on Google (which is unstable anyway).� You're selling "safety".� You offer a secure stream of prospects for their products and services.� You're helping future proof their business.� You're showing them a way to sustain their profits.� And by doing this, you're taking an express elevator up the pyramid of their emotional needs - while your competition is laboring up the stairs!
In their groundbreaking book, Al Ries and Jack Trout talk about marketing as war.� However, your competition (or enemy) is NOT other consultants within the SEO-industry - it's your clients.� Clients buy SEO services.� The battle you wage is for their mind.� And to secure your place firmly in their mind, you must first win the contest for their heart.� As negotiation experts Roger Fisher and William Ury say in "Getting To Yes":
It is not enough to know that they see things differently.� If you want to influence them, you also need to understand empathetically the power of their point of view, and to feel the emotional force with which they believe it.
You must get into the very heart of their business.� Understand what they do, and what they need to do.� Show your prospective clients how you will add the value they need and seek.� Paint a picture of the future you are helping them craft for themselves.� Convince them that your approach and actions will make them winners.
People do not always decide and act upon facts (logically).� They act upon how they interpret what you say, and upon how that makes them feel (emotionally).�
Atmosphere, chemistry and the energy between you and your client is as important as the SEO spec or offer itself.� When you circumvent this process by thrusting facts and figures into their faces, you are destroying trust even before it has had a chance to take root and flourish.� You are becoming a "Business Prevention Unit".
How Education Marketing Helps Find Your Perfect SEO Clients
Few business managers and executives know much about SEO.� It's up to you to show them the value an optimized website will add to their business.� Blindly pitching SEO services to a company with little experience or knowledge will be a futile effort that is wasteful of time and energy.
If you spend the larger part of your marketing day running after new clients, it will suck away your most precious asset - your time.� And unless you are able to attract the right kind of client, the one who understands the strategic importance of SEO and is able to see beyond the band-aid of a SEO checklist that will win a #1 ranking on Google, all your client-hunting efforts will be wasted.� Quick sales are quick fixes; they can back fire on you.
All of that changes when you start viewing your competitors as "colleagues" or even "partners".
Look, not every client is the right one for you.� By sharing your knowledge and getting fellow consultants to follow suit, you are effectively "crowd sourcing" the process which will educate your buyers about the value of SEO in their business.� In one master stroke, you'll save yourself time, effort and money spent on 'marketing' - and even shape the future of the SEO industry.
By educating your clients, you eliminate time wasters and skeptics among your new buyers.� This helps you retain clients for longer, and gain their trust and support for your strategic initiatives to help them dominate search results.� You'll get the budget you need to implement an effective SEO blueprint without having to slash your own rates to the bone.� And you'll do it sans quick fixes - lifting your clients to a higher level, by giving them a strategic focus.
Let's make no mistake about it.� Buying SEO is difficult.� It involves making smart decisions, insight, and an understanding about the complexity.� Once the decision makers in any company or business truly understand SEO, they will shun the snake oil sales pitches of tactical SEO shysters, and even resist the temptation to 'outsource' their SEO to an in house IT team.
That means we, as SEO consultants, must do our bit to educate our market about the nuances and intricacies of our work on their behalf.� When we do this successfully, collectively, we make the pie bigger - and tastier!� It will boost your chances of being able to tack on an extra zero to the bill you present clients after your work is done.� It will stop your ideal prospects from viewing SEO as a cost, and start viewing it as an investment.
Informed Prospects Are Better Buyers
Knowledge, insight and understanding about SEO in the market often leads to more sales - and bigger sales.� Of course, bigger deals need to be rooted in a sound mastery of the technical basics.� Marketing managers, CEOs or board members of large professional companies don't spend millions on things they are doubtful about.� They research well and look for quality providers.�
But they are also people, with their own deep seated needs and desires - for safety, for security, for comfort.� And they evaluate service providers on more than just merit.�
Talking bad about your competitors is bad karma.� Saying good things about your fellow professionals while simultaneously differentiating yourself through better positioning is a win-win deal.� It profiles you as a nice person, honest and trustworthy.� When it comes to long term business relationships and lifting clients to a higher plane of strategy driven SEO, this is the "extra 1%" that can boost you ahead of everyone else... even when you are slightly behind in other elements.
Going after the big deals means you must be well prepared.� And a critical part of that preparation involves educating the buyer.� Without a strong belief in your capabilities, and confidence in the value and revenue that this investment will create, you cannot expect them to invest heavily.� All players in this game (consultants like myself, and agencies) are contributing to making the pie bigger.� By helping everyone else, we are actually helping ourselves over the long run.
Earlier this year, my company and our biggest competitor jointly won a prize called "Gulltaggen - Beste S�kstrategi" (gold/winner) in Norway. �Sharing an award for the best Search Strategy for the year with our competitor may seem odd - but in fact, it is fantastic.� Together, we can help each other in many ways.� We are two companies, both professional and staffed with smart, skilled, great people, who now have a better foundation to convince the marketplace and the people engaged in the selection process that what we do is valuable.� In concert, we can feature more success stories, more customer case studies, and symbiotically we are investing in our collective success.
So, as busy SEO consultants, what can we do to make it easier for ourselves to find quality clients, with enough time (and less stress) to complete the job and focus on results and business growth for them?� How can we stop worrying about budget overruns, or defend ourselves against competitors who make unreasonably low bids (that are unsustainable in the longer term)?
The simple answer lies in educating our buyers.� By ensuring they make better, and more qualified, buying decisions.� With insight and understanding, correct decisions will naturally follow.� It's the age-old 'chicken and egg' situation.� The chicken (SEO knowledge provided to prospective customers) will deliver the egg (your big budget client, with extra zeroes added to your bill!)
Educate Your Way To Higher SEO Budgets
There's a danger to pricing your services too cheap.� Attracting new clients through rebates and extreme discounts can get you into trouble.� While you may win a few new accounts, the razor thin margins make them less valuable over time.� Selling your SEO services at the right level is important.
Understand this... your prospective buyer is looking at the industry as a whole, and trying to make sense of it.� SEO is a team effort.� Even one bad player on the team can ruin the match.� That's why, despite SEO being one of the most cost effective forms of marketing, we are still struggling to get a secure trust-based footing in our market's mind.
Here's the reason.� Most marketing and business executives haven't learned about SEO at school.� Sure, they've read the headlines, and realize they probably need SEO.� But they don't know about the dynamics and synergies.�
If they believe a rubber boat is all they need to sail the treacherous ocean of online business tactics, then that's what they'll look to buy.� But what happens when a big wave hits?� They get hurt.�
Or if they are convinced that rowing their way all along the shore is best for them, they'll miss the chance of shooting ahead of their competition by going straight across on a freighter.�
It's up to us to fix this lacuna, and show our clients what effective SEO really is.
If just closing a sale is the sole focus of an SEO consultant, even if it means charging rock-bottom prices, then you are constrained to using the least resources so that you can afford to get the job finished.�
But what happens when external environmental changes force a change in course?� Your hands are tied!
Your client feels unsafe, uncertain and scared.� You must then give them more attention, more time.� Your resources are being strained to breaking point.� When your clients can't see the differences between your SEO efforts and traditional marketing (CPC and CPM models), and you're forced to reluctantly admit that you cannot guarantee results, they must go to the board and explain to the CEO or executives that the money spent on SEO isn't delivering any return.�
Executives risk looking stupid, and so they become stressed.� They ask difficult questions.� Interfere in minor SEO details.� Force you into a defensive stance.� And they may even slash an already inadequate budget.
You're halfway across the ocean - and have run out of steam!� You won't reach your destination, and the goods remain undelivered.
How To Navigate Stormy SEO Seas
As the captain of your SEO ship, you have no room or time for unscheduled stops at every fjord or port.� You must stick to the course you've charted.�
Your offer was based on the estimate of a certain number of hours to achieve specific results. �If you waste these resources on a hesitant, unsure and skeptical client, you won't be able to deliver upon your promise.� Even if you make no promises, you'll still fall short of the one-sided expectations of your client - and your contract will not be renewed.
Even if you are well paid for your effort, serving the wrong clients can set you back several steps.� In the same time, you might be working with a better qualified client, raising the bar and adding zeroes to your bills, all the while partnering with well-informed prospects who have bought in to your strategic long-term plan that can add value to their business in more than one direction.
What if you could eliminate this wasteful effort of reaching, convincing and working for "wrong" clients?�
Sharing knowledge within the community (even with non-clients) will play a major role in creating such a better future for all SEO experts.� Nobody will hate you for helping them.� It's very likely that you'll get some new friends and followers along the way, and they may even call you later with a job offer, or to seek advice, or even to order your SEO services.�
That's when you'll know that you've won the battle for their minds - and hearts!
Trond Lyngb��is a Senior SEO Strategist at�Metronet Norge�with over 10 years of experience. Trond is the author of the books "Importance of SEO for Your Online Business" and "Power Social Media Marketing". He can be found on Twitter�@TrondLyngbo.
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Source: http://www.seobook.com/seo-success-secret-help-your-community-grow-your-business
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