The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty of whitespace. Bing has also enhanced several other search features. Here's the full rundown.
Source: http://feedproxy.google.com/~r/sewblog/~3/Q_USvVBO8JY/Bing-Redesigns-Search-Experience-Introduces-New-Logo
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