Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools.

Source: http://feedproxy.google.com/~r/sewblog/~3/0a_OHSvtSeI/3-Ways-to-Measure-Link-Building-ROI
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