Fuzzy Channels: Is Mobile Commerce Just Another Screen?

What is mobile commerce, really? On this blog, we apply the term broadly to any activity that supports customer acquisition, engagement with your products and completed transactions through mobile devices. But should we view mobile as its own channel, just another screen for ecommerce, or a bit of both? eCommerce, mCommerce or just Commerce? For [...]

Source: http://www.getelastic.com/fuzzy-channels-is-mobile-commerce-just-another-screen/

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