Advertisers Moving Ad Dollars from TV to Online Video Options

The shift to online spend from traditional media (in this case TV) has been steady across the board as advertisers are starting to more fully understand the value of being in both places vs. taking a “one or the other” approach. It only makes sense. The Interactive Advertising Bureau (IAB) has taken a keen interest [...]

Source: http://www.marketingpilgrim.com/2013/08/advertisers-moving-ad-dollars-from-tv-to-online-video-options.html

more info here more info here more info here more info here more info here more info here more info here