Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob.
Source: http://feedproxy.google.com/~r/sewblog/~3/VVay0aPw9CI/Google-Brings-TrueView-Video-Ads-to-Online-Games
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