A Different Way to Merchandise Retail Email

If you want to make your email stand out in times when customers are being barraged by promotions, you have to do something radically different. 1-800-Headsets’ latest campaign is an example.

There’s a lot to unpack in this email.
Merchandising
At first blush, it doesn’t appear this letter is merchandising anything – it’s all text. In fact, it [...]

Source: http://www.getelastic.com/different-way-to-merchandise-email/

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