One of the most important reports an SEO agency gives for a large site is the one that breaks down the traffic to the different sections of that site. This allows you to analyse whether traffic rises came from product pages, product types, category pages, sub-category pages, blog posts etc.
For most sites you can produce [...]
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Using Page Level Google Analytics Custom Variables to report on SEO traffic by page type
Source: http://www.blogstorm.co.uk/using-page-level-google-analytics-custom-variables-to-report-on-seo-traffic-by-page-type/
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