If there’s one thing you can 100%, hands down be sure of in ecommerce, it’s you can never rely on your gut feel for web design, marketing, copywriting, etc. There are very few sacred cows in conversion optimization. “Best practices” are always worth challenging within the context of your business, product mix, customer base, web [...]
Source: http://www.getelastic.com/6-tips-for-ecommerce-testing/
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