While there’s no shortage of questions on why and how Google works, one of the concerns frequently posed by high-ranking sites is whether they may be paying for PPC ads unnecessarily. After all, if you’re already ranking in the top few positions, is it really worthwhile to pay for clicks as well? A Google study, [...]
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Google Study Shows Paid Ads Don’t Cannibalize Organic Results
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/tjNSUj2dWvI/
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