Google?s Zero Moment of Truth ebook Available for Marketers

Google?s talk about marketing?s concept of the zero moment of truth for consumers which occurs between the time that they first see an ad for a product (the stimulus) and when they purchase is not new to the company but how they are talking about it is. In a nutshell it?s the product research phase. [...]

Source: http://www.marketingpilgrim.com/2011/06/googles-zero-moment-of-truth-ebook-available-for-marketers.html

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