No Rise in Back-to-School Spending Says NRF

Back-to-school is the second largest seasonal shopping event, but this year it’s barely holding its own. New numbers from the National Retail Federation show a very slight dip in the expected spend. This year’s average spend for families with kids in grades K-12 is $603.63. Last year, the figure was 606.40 and that includes apparel, [...]

Source: http://www.marketingpilgrim.com/2011/07/no-rise-in-back-to-school-spending-says-nrf.html

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