Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions.�It's also a way to analyze your own ads to see what's missing.
Matt Van Wagner from�Find Me Faster�and SEM Strategy...
Source: http://feedproxy.google.com/~r/sewblog/~3/WL-eI0lRZzo/How-to-Strategically-Analyze-Your-Competitions-PPC-Campaigns
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