more info here more info here more info here more info here more info here more info here more info here
viernes, 30 de septiembre de 2011
Google Zeitgeist: Larry Page on Search, Google+, Motorola & More
In a rare public speaking appearance, Google CEO Larry Page addressed the search giant?s business partners at the annual Zeitgeist conference in Paradise Valley, Arizona. Despite his visible discomfort speaking publicly, Page shared his exci...
Should You Offer A Groupon Deal To Get New Customers?
Should You Offer A Groupon Deal To Get New Customers?
Post from: Quality SEO Services & Link Building Services
Source: http://feedproxy.google.com/~r/quantumseolabs/~3/OgE0_7cZtX0/
more info here more info here more info here more info here more info here more info here more info here
Why Did All .Co.Cc Domains Get Deindexed?
Why Did All .Co.Cc Domains Get Deindexed?
Post from: Quality SEO Services & Link Building Services
Source: http://feedproxy.google.com/~r/quantumseolabs/~3/HvnAfQ4vDlg/
more info here more info here more info here more info here more info here more info here more info here
Twitter Revenue Projections: A Mixed�Report
According to a recent eMarketer report, Twitter?s 2011 advertising revenues will fall short of the earlier $150 million projection. However, when compared to Twitter?s $45 million of revenue in 2010, the revised 2011 projected revenues of $139.5 million represent a growth rate of 210%. The primary reason Twitter will not meet the $150 million projection [...]
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/GzYf92f7bkg/
more info here more info here more info here more info here more info here more info here more info here
SEO Metrics Everybody Can Use
As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the ...
© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO Metrics Everybody Can Use
Related posts:- Keyword Temperature and Other Exotic Metrics
- Improve Your Client Reporting with APIs
- Knowing Your Clients Means Knowing Their Business!
Source: http://feedproxy.google.com/~r/seoptimise/~3/CJP9LfpvVN4/seo-metrics-everybody-can-use.html
more info here more info here more info here more info here more info here more info here more info here
Google Unveils Site Health Feature in Webmaster Tools
Users logging into Google Webmaster Tools may be surprised to see a new feature right away. The new multi-site feature, named, ?Site Health? was announced by Google yesterday on the Webmaster Central Blog.
The central idea of the ... 
The central idea of the ...
more info here more info here more info here more info here more info here more info here more info here
Google Chrome to Beat Out Mozilla Firefox by�December
According to a recent report by the StatCounter web analytics firm, Google Chrome is on track to pass Mozilla Firefox?s number of users by December of this year. Unless Mozilla Firefox, which is the world?s second-most used browser in the world, can put an end to Chrome?s rapid growth rate, the Firefox browser era may [...]
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/ADMHVI2HbhI/
more info here more info here more info here more info here more info here more info here more info here
7 Powerful Reasons Why Companies Will Pay for You to Blog
This guest post is by Lina Nguyen of Words That Influence. Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of). They?re gifted with luxury items, cars and overseas trips, and invited to events previously exclusive to A-List celebrities and long-established journalists. Bloggers worldwide are [...]
Originally at: Blog Tips at ProBlogger
7 Powerful Reasons Why Companies Will Pay for You to Blog
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/NwcPkbbmUp4/
more info here more info here more info here more info here more info here more info here more info here
An SEO Checklist for New Sites - Whiteboard Friday
Posted by Aaron Wheeler
Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com). The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible advantage over those that were made without SEO in place from the get-go. Of course, there's a lot of work to be done for a new site, and it can be hard to remember everything and prioritize work. This week, per PRO member request, Rand presents an SEO checklist that SEOs can use when optimizing new sites.
Have any boxes of your own to add to the checklist? Let us know in the comments below!
Video Transcription
Hi everyone. Welcome to another edition of Whiteboard Friday. This week I have a special request from one of our users to talk about an SEO checklist for new sites that aren't ranking yet. I've created a new website. I want to make sure I am doing all the right things in the right order, that I have got everything set up, and my website is not yet ranking. What are the things that I should be doing and maybe some things that I should not be doing? So, I wanted to create a brief checklist with this Whiteboard Friday, and if we find this useful, maybe we will expand it and do even more stuff with it in the future.
So, let's run through. You have a new site that you've just launched. You are setting things up for success. What do you need to worry about?
First off, accessibility. What I mean by this is users and search engines both need to be able to reach all of the pages, all the content that you've created on your website in easy ways, and you need to make sure you don't have any dumb mistakes that can harm your SEO. These are things like 404s and 500 errors and 302s instead of 301s, duplicate content, missing title tags, thin content where there is not much material on the page for the search engines to grab on to and maybe for users as well. Two tools that are great for this, first off, Google Webmaster Tools, which is completely free. You can register at Google.com/webmasters. The SEOmoz Crawl through the SEOmoz Pro Web App, also very useful when you are looking at a new site. We built a bunch of features in there that we wish Google Webmaster Tools kept track of, but they don't, and so some of those features are included in the SEOmoz Crawl, including things like 302s for example and some thin content stuff. That can be quite helpful.
Next up, keyword targeting. This makes some sense. You have to choose the right keywords to target. What I want to have is if gobbledyzook - probably an awful word for anyone to be targeting, no search volume, just bad choice in general - but we want to be looking at, do these have good search volume? Are some users actually searching for them? You might not be able to target high value terms because you are also looking for low difficulty when you are first launching a site. You don't want to necessarily shoot for the moon. Maybe you do on your home page or some branded page, some product page, but for the things that you know you want to target and you want to work on early short term, maybe some content that you've got, some feature pages for the product or service you are offering, and you think to yourself, I am not going to be able to target gobbledly, which is really tough, but maybe gobbledyzook. That will be easier. So, you can look at search volume, the relevance to the website, please by all means make sure that you have something that is relevant that is actually pulling in searches you care about, and low difficulty. If you have that taken care of, you have your keyword targeting.
Content quality and value. If you have a bunch of users coming to this page and they're thinking to themselves, this doesn't really answer my query, or yeah, maybe this answers one portion of it, but I wish there was more detail here, more video, more images, maybe a nice graphic that explains some things, a data set, some references to where they got this information. Not just a bunch of blocks of text. Maybe I am looking for something that describes a process, something that explains it fully. If you can do that, if you can build something remarkable, where all of these people change from "Huh, huh, what's this?" To, oh, you know what, instead it's "I am happy." "I also am happy." "This page makes me do happy. Yea, I am going to stick my tongue out." If you can get that level of enjoyment and satisfaction from your users with the quality of the content that you produce, you're going to do much better in the search engines. Search engines have some sophisticated algorithms that look at true quality and value. You can see Google has gotten so much better about putting really good stuff in results, even sometimes when it doesn't have a lot of links or it is not doing hardcore keyword targeting, when it is great stuff, they are doing a good job of ranking it.
Next up, design quality, user experience, and usability. This is tough. Unless you have a professional designer or you have a professional design background, you almost certainly need to hire someone or go with a very simple, basic design that is very user friendly that you know when you survey your friends, survey people in your industry, survey people in your company, survey people in your ecosystem, that they go, yeah, yeah, yeah, this looks really good. I am really happy with the design. Maybe I am only giving it a six out ten in terms of beauty, but an eight out of ten in terms of usability. I understand the content on this site. It is easy for me to find things and they flow. There is really no point in ranking unless you are nailing these two, because you are not going to get many more customers. People are just going to be frustrated by the website. There are a few tools you can use on the Web to test these out. Five Second Test, Feedback Army, Silverback App, all of these are potentially useful for checking the usability user experience of the site.
Social account setup. Because social and SEO are coming together like never before, Google is showing plus ones and things that people share by default in the search engine rankings. Bing is showing all the stuff that has been shared on Facebook, and they are putting it above the rest of the content. It really, really pays to be in social, and social signals help search engines better rank things as well as having a nice second order effect on user and usage data, on branding, on the impact of people seeing those sites through social sharing and potentially linking to them. So social account setup, at the very least, you probably want to have these four: Facebook, Twitter, LinkedIn and Google+. Google+ is only about 25 million, but it is growing very fast. LinkedIn, Twitter, Facebook are all over 150 million users right now. I think Twitter is at 200 million. Facebook is at 750 million. So at least have your pages set up for those. Make sure the account experience is the same across them, using the same photos, same branding, same description, so people get a good sense when they see you in the social world. You probably want to start setting something up to be monitoring and tracking these. You might want to sign up for something like a Bitly. I used to really recommend PostRank, but unfortunately they don't track Facebook, since Google bought them, anymore. So it is a little more frustrating. The SEOmoz Web App will start to track these for you pretty soon. Once you've got those social accounts set up, you can feel good about sharing the content that you are producing through those social accounts, finding connections, building up in that world, and spending the appropriate amount of time there depending on the value you are feeling back from that.
Next up, link building. This is where I know a lot of people get sort of off to the wrong start, and it is incredibly hard to recover. I actually just got an email in my inbox before we started doing Whiteboard Friday from someone who had started a new website and he is like, "I got these 300 links, and now I am not ranking anymore. I was doing great last week. For the first six weeks after I launched, I was ranking great." I sort of did just a quick look at the back links, and I went, "Oh, oh no." I think this person really went down the route of I am going to get a bunch of low quality, easy to acquire links, and for a new site in particular, it is so dangerous, because Google is just really on top of throwing people out of the index or penalizing them very heavily when their link profile looks really scummy. When you don't have any trustworthy quality signals to boost you up, that's when low quality links can hurt the most.
So, good things to do. Start with your business contacts and your customers. They are great places to get links from. Your customers are willing to link to you. Awesome. Get them to link to you. If the contacts that you have in the business world are willing to say, hey, my friend Rand just launched a new website, boom, that's a great way of doing it. All your email contacts, your LinkedIn contacts, the people that you know personally and professionally, if you can ask them, hey, would you support me by throwing a link to me on your About page or your blog roll or your list of customers or your list of vendors, whatever it is.
Guest posts and content. This is a great way to do good content positive content production and earning links back for that. Finding trustworthy sites that have lots of RSS subscribers and are well renowned and can give you visibility in front of your audience and give you a nice link back if you can contribute positively to those. I also like high quality resource lists. So, this would be things like the Better Business Bureau maybe, that sort of falls a little in the directory world, but something like a CrunchBase. If you are a startup in the technology world, you definitely need to have a CrunchBase listing. You might want to be on some Wikipedia lists. Granted those are no-follow, but that's still okay. That is probably a good place to get some visibility. There might be industry specific lists that are like these are heavy machine production facilities in the United States. Great, okay, I should be on that list. That's what I do. News media and blogs. Getting the press to cover you. Getting blogs in your sphere to cover you. Finding those, emailing the editors, letting them know that you are launching this new website, that's a great time to say, "Hey this business is transforming. We're launching a new site. We're changing our branding," whatever it is. That is sort of a press worthy message and you can get someone to look at you. Review sites, review blogs are great for this too. They'll sort of say, oh, you've got a new application, you've got a new mobile service, maybe we'll link to you. That could be interesting.
Relevant social industry and app account links. If I contribute something to the Google Chrome store, if I contribute something to the Apple store, if I am contributing something to a design portal or design gallery, all of those kinds of industry stuff and accounts that you can get are likely worth getting your website listed on.
Social media link acquisitions. This is obvious stuff where you spend time on Twitter, on Facebook, on LinkedIn, Google+ connecting with people and over time building those relationships that will get you the links possibly through one of these other forms or just through the friendliness of them noticing and liking, and enjoying your content. That's what content marketing is all about as well.
These are great ways to start. Very safe ways to do link building. They are not short-term wins. These, almost all of them, require at least some effort, some investment of your time and energy, some creativity, some good content, some authenticity in your marketing versus a lot of the stuff that tempts people very early on. They're like, oh, sweet, you know, I have a new website. I need to get like 500 links as soon as possible, so I am going to try things like reciprocal link pages. I am just going to put up a list of reciprocal link partners, and I am going to contact a bunch of other firms. They'll all link to me and we'll all link to each other. It will be a happy marriage of links. No, it's not. It's not a wonderland.
Low quality directories. You search for SEO friendly directory, if it shows up on that list, chances are . . . even in Google. Google is showing you a bunch of bad stuff. Someone was asking me recently on email, they said, "Hey, I really need some examples of sites that have done manipulative link building." I was like, "Oh, it's so easy. Search for SEO friendly directory and look at who has paid to be listed in those directories." They almost all have spammy manipulative link profiles, and it is funny because you go to those, and I don't know why people don't do this, but try searching for the brand names that come up in those lists. None of them rank for their own brand name. Why is that? Clearly, they are killing themselves with these terrible, terrible links. So, low quality directories, really avoid them.
Article marketing or article spinning, I talked about that a few weeks ago on Whiteboard Friday, also a practice I would strongly recommend you avoid, especially, I know it can work, I know there are people for whom it does work, but especially early on, it can just kill you. It really can get you banned or penalized out of the engines, and you just won't rank anywhere if your link profile starts out spammy. Paid links is another obvious one.
Forums, open forums, spam kind of going across the Web. Oh, here's a guest book that's open and forgot to put no-follow. I am going to leave a link there. Oh, here look, it's a forum that accepts registration, and they forgot to close their no-follow off, anyone can leave a link. Even things like do-follow blogs, do-follow blog comments, man, it's really risky because they are linking to bad places a lot of the time and it is usually manipulative people who have no intent to create something of value for the search engines. They are merely trying to manipulate their rankings. Whenever you have a tactic like that it attracts people who have nasty websites, and then Google looks at those and goes, okay, they're linking to a bunch of nasty sites. Well, I don't want to count those links, or maybe I am even going to penalize some of the people that they are linking to. That really sucks. Then link farms, which is essentially setting up all these different systems of links that point to each other across tons of domains that are completely artificial or link for no human reason, or no discernable human reason, and are merely meant to manipulate the engines.
This type of stuff is very, very dangerous when you are early on. If you have already built up a good collection of these types of links, you are much safer. You do have some risk in those first three, six, nine months after you have launched a new site around doing wrong things on the link building front and getting yourself into a situation where you are penalized. We see a ton of that through SEOmoz Q&A. I get it in email. You see it on the Web all the time. So, be cautious around that.
Hopefully, this checklist will help you get your site to a nice established place and you can keep doing some great marketing and eventually win the Internet. I wish you good luck with your new website. Thanks so much. Thanks for watching. See you again next week for another edition of Whiteboard Friday.
Video transcription by Speechpad.com
more info here more info here more info here more info here more info here more info here more info here
7-point Checklist For Bloggers Who Want to Create a Profitable Blog
This guest post is by Peter G. James Sinclair of Motivational Memo. Before I aggressively started to build my Motivational Memo blog at the beginning of this year I had already owned a web design company for over seven years. During that time I have seen the good, the bad and the ugly in web [...]
Originally at: Blog Tips at ProBlogger
7-point Checklist For Bloggers Who Want to Create a Profitable Blog
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/ur51XTvD1oE/
more info here more info here more info here more info here more info here more info here more info here
Thank You, Sponsors
Every month I like to give a shout out to the sponsors who are supporting me and this blog. These are companies that value you, my readers, enough to want to have their names in front of your eyes. I hope you’ll read their messages below and, if interested, click through to learn more about [...]
This is a post from Matt McGee's blog, Small Business Search Marketing.
Thank You, Sponsors
Source: http://www.smallbusinesssem.com/thank-you-sponsors-18/4897/
more info here more info here more info here more info here more info here more info here more info here
Challenges in Automated Traffic Reporting
Posted by Benjamin Estes
Recently I had a client who (generally for the enlightenment of their executive branch) wanted traffic information reported in an easy-to-digest format. The idea was that while they had consistently used Google Analytics for some time, there were people in the company who had an interest in knowing certain traffic data, but were too far from the day-to-day running of the website to be spending a lot of time sifting through Analytics reports.
Enter the Dashboard.
It sounded like the perfect solution: a screen full of nice, big numbers! Lines going up and to the right! Charting all the things!
But lo! my dream was short-lived. There were so many solutions to choose from, and each had different integrated services and custom data reporting methods. Most of them were explained quite well through documentation, but it was all so time consuming. I would have to trial services, only to determine one-by-one that they were somehow not a match for the client's needs. So here I am to save you some time by letting you know some of the pros and cons of various services, as some insights I had along the way. There is probably a service out there that's right for you, but it may or may not be the first one you look at.
I should point out that my concern here is with monitoring organic traffic data specifically. There are many services apart from those listed here which excel at reporting ranking data, and of course some services which walk a line between the two. There are several services which revolve primarily around ranking data instead of traffic, such as Authority Labs and Conductor Searchlight; I can say from experience that these are both great products (NB: Searchlight does provide Analytics integration but I'm not personally familiar with that aspect of their service). With services that revolve around tightly-integrated analytics data, the pain point is usually getting actual lists of keywords sending traffic reported back to you.
Google Analytics
For monitoring organic traffic data, my instinct is always to go straight to the source. For most of us, that means Google Analytics.
And indeed Google Analytics has built in dashboard functionality. The crucial factor which favors Analytics is that, unlike other solutions I have assessed there is no need to depend on a service providers integration of the Analytics API or to have your own dev team spend time building out a custom solution. I mentioned above that some solutions have problems reporting keywords sending traffic; obviously Analytics is not among these, because its dashboard will report just about anything you care to know. Breakdowns by country, for instance, are quite easy to set up in Analytics but are hard to come by outside of the proper Analytics interface.
If all you want is traffic data, you really can't go wrong with sticking to Analytics. The only management issue I've run into is that you can't share dashboards across user accounts at the moment. On the other hand this is a very robust service; there is never a concern about about whether or not a certain report can be integrated into your dashboard. All available traffic information is at your fingertips.
Plus, Analytics is free as in beer, which is the best kind of free.
PRO: It's got all the traffic information EVER. CON: No other SEO related info...
SEOmoz PRO Campaigns
Disclaimer: This is being written on SEOmoz's blog (duh). I don't work for the 'moz, but you could say we're buds. Regardless, I promise the following represents only my own opinion.
Hopefully you're all familiar with SEOmoz's toolset. I'm usually using SEOmoz's campaign tool anyway for clients, so it isn't much of a stretch to start using their Analytics integration to look at traffic data.
The three metrics that SEOmoz's Analytics integration reports are the three that I find myself lost without: Organic Visits, Number of Organic Landing Pages, Number of Organic Keywords. It's a sparse set of metrics to be sure, but in my time at Distilled these metrics have been the three that we always return to and those that we most commonly report to clients as an indication of a site's health.
If I wanted to share this information directly it might be awkward, but if I was advising the client on setting up their own monitoring solution I think that this would work out fairly neatly. And of course, there are any number of other benefits to using SEOmoz's campaign tool (competitive analysis, rank tracking, etc.) but that's a bit beyond what I'm looking at here. No custom data reporting like StatsMix and Geckoboard (below), but then again those services don't hold a candle to SEOmoz in terms of ease-of-use and built-in analysis.
PRO: Super-relevant traffic data, awesome supplementary metrics. CON: No customization, no keyword specific Analytics integration.
StatsMix
StatsMix has the capacity to store data over time that you submit to it, which is unique amongst all of the dashboard solutions. This can be easily accomplished in any number of contexts; the service provides examples in various programming languages, but all that you need to do ultimately is make a POST request to their servers with the information you want to submit. It will be stored in a table that is even manually editable through the web interface.
This obviously requires a certain amount of dev commitment, but it really is pretty neat, and it allows you to do things that no other dashboard service does. External and internal metrics can be brought together. But the Analytics integration that your team would have to do to monitor organic search related metrics is non-trivial, so unless your company is going all the way, this service might be a little too much for SEO-related monitoring. Also, all metrics must be "number-over-time" in nature, so no keyword-based metrics!
I can also say that I've talked to the StatsMix support team and they've been exceedingly helpful in helping me with any questions I might have.
PRO: Awesome customization possibilities. CON: No intrinsically relevant SEO widgets, everything must be built ground-up. Metrics must fit number-over-time format.
Geckoboard
Unlike StatsMix, Geckoboard does not have the capacity to store your data over time; custom information that it retrieves from your data sources must be presented exactly how you want the information to be displayed. There are many built-in widgets that are very handy, including server monitoring and Analytics widgets, but some of the defaults are a wee bit underpowered when it comes to customization
I think Geckoboard's strength lies in its powerful custom widgets. As I said, these require you to either locate or more likely build an API to deliver data. Distilled has done this internally and has been very pleased with the results. One consequence of this extensibility is that with the proper Analytics integration in your infrastructure it would be possible to report a list of top organic keywords or similar data, which is impossible with, for instance, StatsMix.
PRO: Great customizability in its own way, cool built-in widget set. CON: Not necessarily SEO monitoring friendly. Needs a custom API on user's end to explore full potential.
GinzaMetrics
GinzaMetrics seems to strike a fairly good balance between keyword tracking and traffic assessment. There is definitely some cool stuff going on with funnel monitoring, especially as you can filter the data by tracked keywords. Ultimately I find that the data provided by the service is somewhat less useful than SEOmoz's. GinzaMetrics' graphs present a lot of information, but it isn't necessarily actionable or diagnostic in the format in which it is presented. I mean, there are some freaky graphs you can find in here. They would give me data-nightmares, but I can see that they might turn some data-folk on.
I do appreciate that GinzaMetrics pulls in Analytics data for tracked keywords, but as I've been consistently lamenting throughout this post, I wish it were the other way around; that the service would discover keywords based on the traffic they were sending your site. Overall a good service, definitely SEO-centric without much customization outside of that.
PRO: Pretty OK mix of keyword tracking and analytics. CON: OMG numbers everywhere.
NB: After publishing this Ginzametrics brought to my attention that their service does provide for keyword discovery. Might be worth chatting with them if this is on your radar.
Closing Thoughts
I'm not going to declare a winner. I'm using one solution for a client today, and when another client comes along with their own needs, I'll use one appropriate for them. But digging through the many alternatives and learning what is possible really helps me be flexible to respond to these requests when they are made.
I've mentioned that some of these services benefit from a certain level of customization. For anyone interested in building an "API" or automated tool to push data to a dashboard, I highly recommend brushing up on your Python skills and checking out Google App Engine or a Django-based solution (they function very similarly). App Engine probably isn't the most secure solution, but it's dead easy and ridiculously fast, as Will Critchlow demonstrated in his brilliant post on automated link building tools (which I inevitably cite in every blog post I publish).
This is hardly a comprehensive, just my meditations on the services I've run into. So, any of y'all have your own methods or tools? Dashboards? Generated reports? Let's hear about it 'em!
Source: http://feedproxy.google.com/~r/seomoz/~3/WNU85RyEki8/challenges-in-automated-traffic-reporting
more info here more info here more info here more info here more info here more info here more info here
Business Wire Wins Press Release SEO Patent
Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release.
Busin... 
Busin...
Source: http://feedproxy.google.com/~r/sewblog/~3/TgGC4bRBX-0/Business-Wire-Wins-Press-Release-SEO-Patent
more info here more info here more info here more info here more info here more info here more info here
Optimising the Facebook Open Graph Protocol
A small note from Joost first: I'm working on a project with Alex Moss from Pleer. He knows an awful lot about the Facebook Open Graph protocol, in fact he did a couple of pretty good plugins for Facebook comments and buttons etc. I asked him to do a guest post about Open Graph here, [...]
Optimising the Facebook Open Graph Protocol is a post by Alex Moss on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/ux3zt8BKFh4/
more info here more info here more info here more info here more info here more info here more info here
Build a Better Buyer Experience with Marketing Content #cmworld
One of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee @ardath421 CEO of Marketing Interactions (blog) and Author of eMarketing Strategies for the Complex Sale. It’s one thing to create a content marketing strategy, it’s another thing to execute it in a way that works [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/7m-wxAO0IX4/
more info here more info here more info here more info here more info here more info here more info here
A Content Marketer?s Guide to Social Media & Search Strategy
What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common? It’s content, it’s social and presents [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/uxitpH02N6M/
more info here more info here more info here more info here more info here more info here more info here
9 Ways to Sharpen Up Your Paid Search
If you?re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords ...
© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search
Related posts:- 30 Ways to Use Blekko for Search & SEO
- Why Automating PPC Accounts Using APIs May Be a Bad Idea
- Google Test: Multiple Meta Descriptions Work as Expected, Social Search Does Not
Source: http://feedproxy.google.com/~r/seoptimise/~3/dUXxP_JMcgE/9-ways-to-sharpen-up-your-paid-search.html
more info here more info here more info here more info here more info here more info here more info here
What's In Your SEO Toolbox?
The SEO tool space is a pretty crowded one (and growing one!). Tools are helpful, there is no doubt about that. However, tools are generally only as good as the person using them. We'd love to know what tools you use and why, so please let us know in the comments after the post :)
I am not "house" handy by any means, I can barely hang a picture frame straight. So if you gave me the best construction tools in the world I'd still make extra holes and screw something up.
Even if I managed to get the picture hung correctly, it certainly would not look professional.
You can buy as many guides, tools, and accessories as you like but in the end it is your skill that determines the success or failure of a project (building a deck or building a website). Skills can be harnessed, but tools do not overcome a lack of skill.
SEO Tool Fatigue
SEO tool fatigue is a real issue for some folks. Some people spend a good chunk of their productivity on testing or trying out new tools, or even using so many tools that their implementation and interpretation of data suffers a great deal. One tool says this, another says that, and yet another says 1 or the other or both or neither :) .
The first thing to realize is that most of the data from tools (excluding analytics and such) are basically estimates of estimated data, or are directly from Google's various estimation-type tools (Keyword Tool, Trends, Insights, and so on), or driven off what the tool builder thinks are important or reliable metrics to build your research off of (there tends to be some swings and misses with that type of approach).
You are not going to fail miserably if you decide not to do days and days and days of keyword research with multiple tools and then spending more days comparing different datasets. Research is important, but there is a limit.
Picking a Core Set of Tools
From a cost and time standpoint I've found it really helpful to pick a core set of tools and stick with them rather than bouncing around to get an extra feature or two.
It's good to peek around from time to time but using mostly similar tools can lead to a "needle in the haystack" approach; where you spend most of your time digging a time-suck hole rather than building websites and adjusting strategies based on analytics and/or AdWords data.
Again, research is important but there is a sweet spot and it's a good idea to get some kind of system down so you can focus on doing "enough" research without doing harm to the time it takes you to get sites up and running.
Evaluating Tools
I'm going to highlight some of the tools I've used below, most of which are considered to be market leaders. I'll point out why I use certain tools, why I don't use others (yet) and I encourage anyone who's dealing with tool overload to do the same for the tools you use.
The areas I'll be focusing on are:
- Keyword Research
- On Page Criteria
- Rank Checkers
- Competitive Link Research Tools
- Link Monitoring
Keyword Research
There are many keyword research tools that pull data from the sources listed below (like our free keyword research tool, which pulls from Wordtracker).
- Google AdWords Keyword Tool
- Google Trends
- Google Insights
- Microsoft Ad Intelligence
- Wordtracker's Keyword Research Tool
- SeoBook Keyword Research Tool
- Wordstream
These tools use their own databases (although in Wordtracker you can ping Google's tool as well).
I use all the Google tools as well as Ad Intelligence and Wordtracker as well as the SeoBook Keyword Tool. Sometimes I use Wordtracker just via our keyword research tool and sometimes I use Wordtracker's web interface (I like being able to store stuff in there).
Our keyword tool also links in to most of the sources listed above. A big reason why I like our keyword research tool is that it's super easy to hit the major data points I want to hit on a particular keyword from one location.
Ad Intelligence is solid as (Microsoft claims) they incorporate actual search data into their results, rather than estimating like Google does.
I should also note that I mainly use Trends and Insights for comparing similar keywords and looking at locality (in addition to the history of keywords). Sometimes you run across really similar keywords (car, auto) and it can help to know which one is most relevant to your campaign.
On-Page Optimization
For the on page stuff I'm mainly concerned with large scale, high level overviews.
I use our toolbar for specific on-page stuff but when I'm looking to diagnose internal linking problems (not maximizing internal link flow, broken links, http status codes, and so on) or issues with title tags and meta descriptions either missing, being too short, or too long, or duplication then I use a couple different tools.
Since I'm on a Mac and I don't care to run Windows for anything other than testing, I use the three listed which work on Mac (though I don't use them in every situation).
I use Screaming Frog's SEO Spider pretty frequently as well as Peacock's Integrity. Integrity is a broken link checker while SEO Spider incorporates other SEO related features (title tags, H1/H2's, anchor text, and a ton of other important elements).
WebSite Auditor offers most, if not all, of what SEO Spider does but also incorporates white-label reporting, Google Page Rank, Yahoo! & Google Link popularity, cache dates, and so on.
For some of those features in Website Auditor you might want to either outsource the Captcha inputting or use their Anti-Captcha service so you don't have to sit there for hours entering in captcha's.
In my regular workflow, SEO Spider and Integrity get used a lot and Website Auditor comes in to play for some of those other metrics and for white label reporting.
Rank Checking
Here's a crowded space! So I think the right choice here really depends on your needs. Are you a solo SEO who runs multiple sites, or maybe you run your own sites and client sites, or maybe you are a client-only shop.
Here are some of the main players in this space:
- Advanced Web Ranking
- Link Assistant's Rank Tracker
- Raven's SERP Tracker
- SeoBook Rank Checker
- SeoMoz Rank Tracker & Web App
- Authority Labs
Even if you have reporting needs, you can still do a lot for free with our free rank checking tool (scheduled reports, stored reports, multiple search engines, and so on) and Excel or another spreadsheet program like OpenOffice.Org or Google Docs. Some good tips on creating ranking charts with Excel can be found here.
There are a couple differences with the software players, Advanced Web Ranking and Link Assistant's Rank Tracker (both have multiple levels so it's wise to check the features of both to see if you need the higher end version or if the lower priced versions will work for you). Some of the key differences are:
- Rank Tracker integrates with Google Analytics
- Advanced Web Ranking has a variety of ways to track local rankings, including maps and a local preview engine
- Advanced Web Ranking has more, easier to customize reporting options
- I find that the interface with Rank Tracker is much easier to work with
- If all you are looking for is rank checking, then Link Assistant is a bit cheaper overall (comparing enterprise versions of both). While noting, AWR has more local options at their higher price point. You can see AWR's pricing here and Link Assistant's here. Note, it's worthwhile to check out maintenance pricing as well (Link Assistant and AWR)
- AWR let's you assign a proxy per project, which can be really helpful if you have clients all over the map.
- AWR automatically pulls in the top ten sites for a keyword, and their last position compared to current, and let's you add that site to your tracking (at any point) with all the historical data saved and updated within your account.
One tip with software tools is to run them on a different machine, perhaps even behind an IP off of a private VPN service like WiTopia, and think about utilizing multiple proxies from a service like Trusted Proxies and/or using an anti-captcha service with Link Assistant's tools.
The idea is to not get your IP banned and to let you continue to work as normal on your main machine while another machine is handling the automated queries. If you don't want to fuss with that, you might want to try a cloud app.
The Cloud and Scalability
The 3 main services, that I've used anyway, come from Raven, SeoMoz, and Authority Labs. Authority Labs now powers Raven's SERP tracker too. My biggest concern with cloud-based rank checkers is that the keyword volume can be (understandably) limited. Now, Authority Labs has unlimited checking at 450/month but the other two have limits.
Let's just look at the highest plans for a second, Moz allows 30 campaigns and a total of 3,500 keywords. Raven's highest plan allows for unlimited domains and 2,500 keywords total (and 200 competitors).
If scalability is a concern for you then you might be better off with software solutions. Once you start running multiple sites or are responsible for reporting on multiple sites (and you are working the long tail and your analytics) then you can see how restrictive this could become.
Of course, comparing just the rank checking options of a tool set like Raven and Moz (which both have other useful tools, Raven more so for full on campaign management) doesn't do the pricing justice. So what you could do is still use the many other tools available from each company and use a software solution once your rank checking scales beyond what they offer.
Both Moz and Raven integrate with Google Analytics, and Raven's campaign integration with GA is quite nice too (beyond just rankings).
Link Research
Free tools like Yahoo!'s Site Explorer, search query tools like Solo SEO's link search tool and Blekko's link data are nice but at some point in your SEO career you'll might have to get on board with a more advanced link research tool or tools to get the data you need to compete in competitive SERPS.
A good chunk of software-based solutions pull link data from search engines but if you want a more, way more, comprehensive view of a competing site's link profile (and link history) you do have a few options.
Majestic was originally known for having a much deeper database, with the caveat that they keep a lot of decayed links, and their UI wasn't overly impressive. Well, as noted in a recent blog post (which includes 20% off coupons) on Majestic's new tools, most of that isn't the case anymore. Though, I still feel Open Site Explorer has a better and smoother UI.
Advanced Link Manager's strength lies in their ongoing link management and reporting but they also have some decent link research tools built in and they can connect to SeoMoz's API to gather link data, so that kind of sets them apart from those other software-based solutions.
Again, Moz offers other tools as well so it's hard to really compare price points. What I like about OSE is that you can get a really solid, quick overview of the anchor text profile of a competing site. Also, you get unlimited look ups and up to 10k links per query on their pro plan (in addition to other Moz tools). You can get a 30 day free trial of all the Moz tools as of this writing.
Majestic's New Tools
Majestic, now with their new site explorer and fresh index, rival OSE's UI and freshness a bit but there still are limits on usage. You can check out Majestic's pricing here and don't forget about the 20% off coupon mentioned here.
Typically I like to use both Majestic and OSE. I like the new tools Majestic has come out with and their historical data is solid. OSE, for me, is great for getting some of a site's top metrics quickly (anchor text, top pages, etc).
If I had to pick one, I'd go with Majestic mostly because Moz gives a decent amount of data away for free (being a registered user) and because Majestic has really good historical + deeper data.
Link Management
Building links, especially if you have a team, can be a cumbersome process unless you have collaborative tools to work with. Even if you operate mostly on your own, you might want to track links you've earned or built directly.
Every once and awhile i like to download a report from Majestic SEO and add any links that are not yet in my tracking program into the program. Some people like to just track paid or exchanged links and let the natural ones sort of come and go naturally.
There are a couple of tools out there that I've used, and one I haven't but I've heard good things about it from reputable sources so I'll include it here.
Raven's Link Manager is probably their flagship tool. It has received really high praise from experienced SEO's and is easy to use. You can easily add links, assign them to employees, and let Raven worry about the automatic checking and reporting in case something changes with a link.
Advanced Link Manager has many features built in but you can use it just for tracking links you want to track by uploading the links into the program. It's software based and you can set it to run whenever you'd like, automatically.
I personally haven't used Buzzstream, but reputable people have told me it is a solid program, and they have a free 14 day trial here. It's a dedicated link building and management tool (and also has a PR and social media tool) so chances are if you are looking for a specific tool to fill that need, this one might be worth a shot.
If you don't have a ton of links to manage or a team to manage, you might be just fine with an Excel spreadsheet or a Google Doc. To me, it's just one more thing to think about and Raven and Buzzstream have low priced plans if you don't need enterprise-level storage.
What's in Your Toolbox?
So there's an overview of what I feel are the best SEO tools out there and one's that I use frequently (or infrequently).
I'd love to know what you are using and why (or why not?) :)
Categories:
Source: http://www.seobook.com/ultimate-list-must-have-seo-tools
more info here more info here more info here more info here more info here more info here more info here
Suscribirse a:
Entradas (Atom)