Five Great Ways to Segment Your Leads for Effective Marketing Automation

Changing how you segment your leads using marketing automation could make a great impact on the success of your campaigns. There’s no reason to limit yourself to information from form fields, when the best information you have is about the behavior of your leads and the actions that they’ve taken. Specifically, segmentation gives you the [...]

Source: http://www.marketingpilgrim.com/2011/09/five-great-ways-to-segment-your-leads-for-effective-marketing-automation.html

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