The SEO world often talks about the idea of signals ? data points used by search engines to deliver the most relevant results. But the paid search community almost never discusses them (a point Kevin Lee made two years ago). Yet, our ability...
Source: http://feedproxy.google.com/~r/sewblog/~3/jq-Eo1l76UI/43-Paid-Search-Signals-You-Need-To-Understand
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