Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But with digital disruption becoming more entrenched in consumers’ lives, product strategists and creative retailers alike are starting to [...]

Source: http://www.getelastic.com/why-engagement-matters-most-in-digital-commerce/

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