Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/zp6yhnPsBW0/
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miércoles, 29 de febrero de 2012
Online Marketing News: Pinterest?s Sneaky Tactics, Keeping Leaders Honest, 100 Million Videos Watched Per Day
How Social Media Keeps Leaders Honest David Jones of Havas and Mashable CEO Pete Cashmore recently sat down to talk about the responsibilities of the leaders of today to respond to social media, and how it holds them accountable. ?Google Clarifies: No, Ads Shouldn?t Help Rankings & No, SEO Isn?t Bad?� Recent comments made by [...]
The 17 Rs of Mobile Marketing
I recently received a review copy of Go Mobile, by Jeanne Hopkins and Jamie Turner. As with my other book reviews on Get Elastic, today’s post is an excerpt that I found valuable to share. Enjoy! The 17 Rs of Mobile Marketing 1. Review your mobile analytics and determine what percent of your visitors are [...]
Source: http://www.getelastic.com/the-17-rs-of-mobile-marketing/
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Google+ Circles Added to Google Voice
The blurring of the lines between what is one Google product vs. another is picking up speed. Yesterday Google announced in one of the most sparse blog posts you will find regarding the introduction of a new feature, that your Circle habit can now be moved over to Google Voice. To help make it even [...]
Source: http://www.marketingpilgrim.com/2012/02/google-circles-added-to-google-voice.html
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Meaningful SEO Metrics: 3 Ways to Approach Measuring Online Business Success #SESLondon
What good is great content optimization and social media promotion without meaningful measurement? This session at SES London focused on three different perspectives towards measuring performance which were as relevant to any online marketing as they were to Search Engine Optimization. In fact, that notion of “SEO is Marketing” lends really well with the trend [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/jzs0RMW40gU/
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Progress against SOPA
When I did my blog post about the Stop Online Piracy Act (SOPA) last week, things looked quite grim. The fight isn’t over, but there’s been a lot of great developments in the last few days. If you’re not familiar with SOPA (and the PROTECT IP Act in the Senate), here’s a video that covers [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/JfWy8Rg6Zmo/
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Was Google Caught in a Sting Operation in Kenya?
Wow...this is pretty...um...transparent.
According to this post, Google was caught scraping Mocality, calling the listed businesses, soliciting that they move to Google "Get Your Business Online", disparaged the directory they were scraping in the client call, and then lied about having the permission of the directory they were scraping to try to con businesses into working with Google.
A few select quotes:
There are absolutely no costs, and this will be agreed on before it?s put on? No one will come and tell you like Mocality used to do, someone tells you it?s free and then they come to ask for money. You know that Google doesn?t fool around here.
...
Mocality used to charge people and many of the people who used to be in Mocality we have taken them and transferred them here. Didn?t we also find you on Mocality?
...
Ai?they used to?but some people didn?t used to pay. They [Mocality] used to go and ask people to pay them around Ksh. 20,000 and people refused. It was things like that.)
Google's business model *is* buying or building things that are free and then later pulling back features and/or sneaking costs in on them. Whether it be clubbing Android carriers with compatibility, saying search ads are evil then placing them everywhere, Google Maps API terms changes, terms changes on the Google AdWords API, Google hotel place listings with endless price ads, or keyword (not provided) in web analytics while trying to force you to register in Google Webmaster Tools to get any keyword data at all!
As if that wasn't bad enough, when the fake business asked Google if Mocality was ok with this, this was the exchange:
My question is does Mocality know that you?re getting their con?our contacts from their directory?
~~~
Yah. They know. They know that very well. They have agreed with Google when they were on that thing.
I have long stated that the difference between spam and quality content is who is spamming. With the recent widely criticized over-promotion of Google+ in the search results and this sort of scrape, lie & disintermediate the source Google's true character is shining through.
Facebook & Twitter are smart not to leave the barn door open for Google.
All information wants to be free and wrapped in Google's ads. Or so the saying goes. But until they can be trusted it won't be. They have done A LOT of brand damage to themselves in the past couple months.
Update: Google was mortified that they got caught doing this:
We were mortified to learn that a team of people working on a Google project improperly used Mocality?s data and misrepresented our relationship with Mocality to encourage customers to create new websites. We?ve already unreservedly apologised to Mocality. We?re still investigating exactly how this happened, and as soon as we have all the facts, we?ll be taking the appropriate action with the people involved.
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Source: http://www.seobook.com/google-caught-sting-operation-kenya
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Meaningful SEO Metrics: 3 Ways to Approach Measuring Online Business Success #SESLondon
What good is great content optimization and social media promotion without meaningful measurement? This session at SES London focused on three different perspectives towards measuring performance which were as relevant to any online marketing as they were to Search Engine Optimization. In fact, that notion of “SEO is Marketing” lends really well with the trend [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/jzs0RMW40gU/
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The Essential Ingredients for Building a Blog That Ranks in Alexa?s Top 10,000
This guest post is by Neil Patel of�Quick Sprout. Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years? That?s not an easy feat. But the cool thing is I didn?t do anything that you can?t do now. My tactics will work for you, [...]
Originally at: Blog Tips at ProBlogger
The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/qm5QfsJcP9w/
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A New Series Starts at SEJ Tomorrow, Client HORROR�Stories!
I was thinking the other day about all things I have learned after dealing with clients for the last 7 years. Some things can only be learned by dealing with real life experiences. How you run your business and the rules you put in place for your clients is often, unfortunately, learned from bad experiences [...] 
Follow SEJ on Twitter @sejournal
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/ackeG9hzzc4/
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Will Google penalise itself for excessive ads above the fold?
Google has released an algorithm update today designed to penalise websites that have too many ads above the fold (in the visible area of the page). This is a great move by Google because nobody wants to see pages full of ads. The problem is that Google is being very hypocritical here because over the [...]
Not getting the rankings you want? Hire us for Search engine optimisation
Will Google penalise itself for excessive ads above the fold?
Source: http://www.blogstorm.co.uk/will-google-penalise-itself-for-excessive-ads-above-the-fold/
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DataSift Asks Marketers What They Would Do With Two Years Of Twitter Data
Twitter search is a frustrating thing. It sticks to the overall mantra of the social media outlet which is to manage what is current. What is now is now and what has passed is, well, in the past. Having historical access to Twitter data has simply been elusive. Now Twitter has partnered with a UK [...]
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Social Media: The Key to Surviving the Evolving SEO World
Google’s bias for their own services has many people rethinking their SEO strategies. It even begs the question of whether SEO is still worth the effort.
Despite the seemingly disheartening future of SEO, I share the opinion of many who …
Social Media: The Key to Surviving the Evolving SEO World was originally posted on the Phoenixrealm SEO Blog by Gary Cottam.
You can connect with Gary on Google+, on Twitter @garycottam, or follow these links to find out more about Doublespark SEO or Doublespark Web Design.
Source: http://feedproxy.google.com/~r/phoenixrealm/UynW/~3/NrSG5Sp9JeQ/
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Facebook Ad Revenue Set to Continue Growth Pattern
Facebook is in its IPO quiet period but I suspect they knew that it would not mean that people would stop talking about the service. Since many cannot apparently function on a daily basis without hitting the ‘book there will be no slowing the Facebook train of popularity. Of course, there is always something that [...]
Source: http://www.marketingpilgrim.com/2012/02/facebook-ad-revenue-set-to-continue-growth-pattern.html
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The Walmartization of the Web (Literally)
Walmart is getting much more aggressive with their online strategy:
With some 1.4 million employees on its U.S. payroll, Walmart's world is about as large as the state of Maine. That's massive by any standard, but when you consider how social media amplifies that number, it's not simply a huge group but an influential one. No small wonder, then, that the earth's largest employer is taking greater measures to motivate and mobilize its people -- and opening up more opportunities for consumer brands to also reach them along the way.
These brands can not only leverage internal resources to further build off the boost Google offers them, but they can then take that attention and sell it back off to the highest bidder:
It's not clear how much ad revenue Walmart World has made or whether MyWalmart.com will become a profit center. But the former already takes in millions of dollars annually in ads from vendors seeking an audience with Walmart employees, according to people familiar with the matter.
If Google consolidates markets too aggressively then ultimately they create competition for themselves through vertical ad networks. In some cases (say travel) Google can buy out the market plumbing & then reassert control:
Wertheimer drew some criticism when he explained that ?our airline partners were very clear? that they wouldn?t participate in Google Flight Search if online travel agency booking links were included in the core flight-search results.
But Google doesn't have that same influence over retail & each time they put the big brands front and center the more they reinforce that 3rd party dominance.
In addition to leveraging their workforce, it is also quite easy for these brands to use customer incentives to dominate social media.
Amazon.com is also carrying far more ads these days & they sell ads on 3rd party sites.
The above is another reason why Google is pushing so hard to control the second click. If they can taste the traffic again they add efficiency to their own model while introducing another layer of friction to other retailers.
When users finally manage to leave the Google click circus, Google tries to pull them back into Google with the Google Related toolbar
In the above quoted AdAge article there is some skepticism around how much a company like Walmart can get out of underpaid wage slaves:
"It's really hard when you're a person making poverty-level wages, just had your health-care premiums raised 60%, and you can only get part-time hours, to be a good ambassador for the brand, no matter how much you love it," said Jennifer Stapleton, spokeswoman for Making Change at Walmart.
However I think that skepticism is misplaced, as the less a person has the more thankful they tend to be for the little bits they do have. Most people who have nothing do not realize how systems are engineered to screw them over.
It is only when you have free time to think & are not clouded by arbitrary short-term stress that you can ponder the bigger & more uncomfortable questions in life. As long as you don't consider those uncomfortable questions it is far easier to push anything, because you don't know any better.
"The entire web has become full of garbage. The web has become almost a digital Detroit." - Roger McNamee.
If Walmart's strategy works then this ultimately will be why Google's brand-only approach to search will fall flat on its face. If this is successful I would then expect Google to put out some public relations drivel about celebrating the diversity of the web & move away from brand in the next 2 or 3 years.
Google's ad network is far more profitable than even the lowest waged employee, as it doesn't need to be fed & is designed to be an agnostic & amoral yield optimization tool. And it is effective enough that the biggest retailers are now becoming ad networks.
Average products for average people - with ads everywhere.
Welcome to the WorldWideMart. ;)
Categories:
Source: http://www.seobook.com/walmartization
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Larry Lessig on the corrupting influence of money
Larry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many things in Washington, D.C. seem broken today and how to fix them. If you don’t have the time to read [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/xL9RnInNBc0/
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Blog Smarter: 9 Ways to Make Money from WordPress ? Without Having a Blog
This guest post is by Sean Platt of outstandingSETUP. The Internet is flooded with too many blogs. It probably doesn?t need yours. It?s not that you don?t have anything to say?you probably do. And it?s not that you couldn?t develop an audience, or eventually monetize that audience?you probably could. It?s definitely not that you?re not [...]
Originally at: Blog Tips at ProBlogger
Blog Smarter: 9 Ways to Make Money from WordPress … Without Having a Blog
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/ZQJnib97CMI/
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Getting to Know Google Better [Infographic]
Google has dominated search for years now and continue to do so not only because they?ve managed to get a chokehold on search users. No matter how much flak the big G may have been getting these days for showing …
Getting to Know Google Better [Infographic] was originally posted on the Phoenixrealm SEO Blog by Gary Cottam.
You can connect with Gary on Google+, on Twitter @garycottam, or follow these links to find out more about Doublespark SEO or Doublespark Web Design.
Source: http://feedproxy.google.com/~r/phoenixrealm/UynW/~3/CLXHHkb7Nag/
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7 Free or Low Cost Tools to Improve Landing Page Conversion Rates
Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your investment immediately and for months to come. 
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On WordPress Dashboard Widgets
I was one of the first plugin developers to add a dashboard widget to your dashboard when you installed one of my plugins. I'm hoping people will follow me in doing the reverse as well. While it generates traffic, it doesn't generate sales. Let me show you. When I added mine, in the beginning, it [...]
On WordPress Dashboard Widgets is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/pr8wWUtEhQ4/
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Grow a moustache and fight cancer!
For my next 30 day challenge, I’ll be growing a mustache to raise awareness and money for men’s health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it’s super simple: just don’t shave your moustache for 30 days. The name [...]
Source: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/CCdWQbVqEb0/
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Innovative Search Features Drive Engagement ? Paul Vallez #OMS12
Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew. �Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and�immediately�demonstrate value. What was [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/fT42BKd5u_o/
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Using social media to improve your SEO
Branded3′s Head of Search – Tim Grice – gave an interesting talk this morning at the TFM&A event in London. Take a look at Tim’s presentation slides below for some valuable tips and insights into using social media to help your SEO campaigns. Improving seo through social tfma View more presentations from timgrice Not getting [...]
Not getting the rankings you want? Hire us for Search engine optimisation
Using social media to improve your SEO
Source: http://www.blogstorm.co.uk/using-social-media-to-improve-your-seo/
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Setting Up Actionable SEO Dashboards in the New Google Analytics
There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards.
Both the old and new interfaces offer a standard dashboard that acts as an overview of your analytics profile. But where the new UI has its advantage is with your ability to create your own dashboard - in fact, you can create up to 20 of them for each profile.
Creating Dashboards
The first thing we'll want to do is click the "+ New Dashboard" link on the left navigation of your profile's Home tab. Google will then ask you to name the dashboard and to choose either a "Blank Canvas" or a "Starter Dashboard." The Starter Dashboard is just like the default dashboard you already have in Google Analytics, so let's choose "Blank Canvas." Now it's time to populate your dashboard with widgets.
There are two ways you can customize your new dashboard:
- Use the "Add Widget" feature on your dashboard
- Navigate to the view you want in Google Analytics and click the "Add to Dashboard" link.
When you use the "Add Widget" feature, there are four types of widgets you can choose from:
- Metric - This will show you a single metric as well as a "sparkline" for that metric (which is basically a tiny line graph)
- Pie - Displays a breakdown of various metrics in pie chart form
- Timeline - A graph (only) of any metric (or compare two metrics) over any period of time
- Table - Your traditional Google Analytics table, but it can be customized to only display what you've setup (including filters)
You build each widget the same way you would segment/filter data in Google Analytics normally. The key here is saving the view to your dashboard so you can quickly login and review performance without having to set everything up again.
As you add more widgets to your custom dashboard, you can easily drag, drop and rearrange your widgets into one of the three dashboard columns.
Now that we know how to setup dashboards, let's take a look at some useful SEO dashboards you should consider creating.
SEO Monitoring Dashboard
The purpose of this dashboard is simple: a quick look into the health of your SEO campaign.
Widget #1: Total Organic Non-Branded Keyword Traffic (Metric/Timeline)
With this metric/timeline widget, we're simply wanting to look at our total number of organic, non-branded search traffic. Remember, with the metric widget, you can only look at a single metric. If you only want to see the total number of visits, add a metric widget. However, if you'd like to see the total visit count broken out over the selected date range, you'll want to add it as a timeline widget.
For this widget, we'll add a Metric/Timeline with the following dimensions:
Widget #2: Total Organic Non-Branded Keyword Conversions (Metric/Timeline)
In this widget we're looking to get a snapshot of just how many total conversions (or transactions) that have been generated by our non-branded organic keyword referrals.
For this widget, we'll add a Metric/Timeline with the following dimensions:
Just like before, if you'd prefer to see this over time you can change this widget to be a timeline instead of a metric widget.
Widget #3: Total Organic Non-Branded Keyword Traffic (Table)
This widget filters out your branded search keyword referrals so you can get right to the keywords you're most interested in. You may also consider adding an additional filter to remove (not provided) if it takes up a significant number of the results.
For this widget, we'll add a Table with the following dimensions:
You'll notice that I didn't choose any goals for the secondary metric. We'll cover that in the next widget. For now, we want to get a good understanding of what keywords are driving
Widget #4: Total Organic Non-Branded Keyword Conversions/Transactions (Table)
In this widget we're looking to get a quick look at our top converting/transaction keywords. Once again, I recommend filtering out your branded search terms. Depending on how many important conversion points you want to keep track of, you may need to add more than one widget of this type because you can only view two metrics in each Table widget.
For this widget, we'll add a Table with the following dimensions:
Widget #5: Top Social Action Content (Table)
You'll find it easier to navigate to this report in the Standard Reporting section of Google Analytics (Audience > Social > Pages) and adding the widget using the top navigation bar in Google Analytics. The goal of this particular widget is to quickly see which content on your site is getting shared the most in social media. That way you'll know what content topics have the best chance of going viral.
By default Google will show you information for only Google+, in a future post I'll walk you through how to get other sites like Twitter and Facebook setup on here, too.
If your blog content lives under a /blog/ subfolder, you may want to consider filtering the report to only look at that content.
For this widget, we'll add a Table with the following dimensions:
After I added the widget to our SEO Monitoring dashboard, I went back and edited it to also include total visits as well.
Widget #6: Top Content Traffic & Conversions (Table)
In addition to knowing what content is getting shared the most, I like to keep an eye on what blog content is getting the most traffic and conversions.
For this widget, we'll add a Table with the following dimensions:
Don't forget to filter in just your blog content if that is the area you want to focus on.
Widget #7: Organic Search Engine Referrals (Pie)
I like to keep an eye on which search engines are sending me traffic and how it changes over time. The best way to get a snapshot of this is to add a pie chart widget.
For this widget, we'll add a Pie with the following dimensions:
I chose to only look at the top three organic search engine referrals, but you can select up to six for your pie chart.
Widget #8: Page Load Speed (Table)
We also need to keep an eye on any pages that are loading slow. We can actually setup the widget to only look at organic traffic page load speeds, although it would be in your best interest to look at all your content, not just that just with organic visits.
For this widget, we'll add a Table with the following dimensions:
The above table shows you your top ten slowest loading landing pages, and also includes how many visits that pages receives. You can sort by either, but it's probably best to tackle the pages with the slowest load time first.
Widget #9: Site Search Keywords (Table)
The final piece to our monitoring puzzle: a list of keywords being searched for the most on our internal site search. This is a great way to generate new keyword ideas and to find new usability ideas (more on that later).
For this widget, we'll add a Table with the following dimensions:
I also like to add conversions as a dimension to this widget so I can not only keep an eye on which terms are getting searched for the most, but also which lead to the most conversions.
Website Redesign Dashboard - SEO Focus
So it's time for the dreaded redesign process. You have a pretty good idea of what's ahead: long nights, lots of frustration and hopefully, a great looking website not too far down the line. With this dashboard you can quickly gain insight into what changes you should be making in the upcoming redesign to help out your SEO campaign.
You might also consider renaming this dashboard to be a Usability dashboard so you can frequently check-in on how well your site is performing for your visitors.
We'll be borrowing a few of the widgets in our SEO Monitoring dashboard, but also adding a few. Let's first look at which widgets we should be re-adding to this new dashboard:
Widget #1: Top Converting Keywords (SEO Monitoring Widget #2)
A website redesign offers a great opportunity for keyword inclusion throughout our site's architecture (navigation, URLs, etc.) With this widget we can keep an eye on which keywords we should be focusing these optimization efforts on.
Widget #2: Top Social Action Content (SEO Monitoring Widget #5)
Which social networks are engaging the most with your content? What pages are getting the most engagements? Answering these questions will help you create a user experience that is not only tailored to your top social network traffic drivers, but that also encourages social sharing.
You'll also want to look closely at what makes the content in this report so shareable. Is it because of the way they are laid out? The images they use? These insights can really help you carry that experience throughout your new site.
Widget #3: Top Converting Content (SEO Monitoring Widget #6)
Just like with the top social action content, you want to keep an eye on the content that is working best (and worst). This will allow you to duplicate your successes and (hopefully) eliminate your failures.
Widget #4: Page Load Speed (SEO Monitoring Widget #8)
The redesign is the perfect time to address page load speed problems. Take a look at the slowest rendering pages in this table and determine what the common problems are that are slowing the load speed down.
Widget #5: Site Search Keywords (SEO Monitoring Widget #9)
Site search is great for finding new keywords, it's also a great way to figure out what problems people are having navigating your site. With this widget you can quickly see the types of content people are expecting to find on your site - but aren't able to.
On to our new widgets!
Widget #6 & #7: SEO Geographic Summary (Table) & Language (Table)
Is it time to consider translating your site for a new geographic audience? This type of change will definitely need your attention as an SEO. It's also an opportunity for you to branch out your link building into new languages.
For this widget, we'll add a Table with the following dimensions:
The organic traffic filter I have in place is definitely optional. I think it helps keep the data set you're looking at more consistent by restricting it to organic visits only like the other widgets are set to.
For the Language widget, we'll add a Table with the following dimensions:
You'll note that I also filtered out all non-organic traffic here, too.
Widget #8: Top Exit/Bounce Pages (Table)
For this particular widget, we're once again trying to identify problem pages. Any pages that have a high exit/bounce rate should get a close review to see if the cause for people leaving can easily be identified.
For this widget, we'll add a Table with the following dimensions:
It's important that we filter out any blog content that naturally creates high bounce rates. If you also have an event like a Account Login on your site, you may wish to use Google's Event Tracking to filter out those visits as well.
Widget #9: Mobile Devices (Pie)
Which mobile devices are your visitors using to access your site? Are you getting a substantial number of visits? Do you anticipate it growing during the life of the next site design? More than likely this will be an area of focus for your redesign. It's important that you know exactly which devices your consumers are using to view your site so you can ensure compatibility.
For this widget, we'll add a Pie with the following dimensions:
Widget #10: Browser Conversion Rate (Table)
Finally, I like to take a look into what browser our visitors are using most, and what their conversion rate currently is. We all say we test all browsers for compatibility, but there are always pages that were rushed or that just fell through the cracks that might not be presenting themselves the way you had hoped.
For this widget, we'll add a Pie with the following dimensions:
Holistic Dashboard
It's no secret that to succeed in today's online marketing world you need to be doing more than just SEO. Not just from the sense that other marketing efforts can help drive in new leads, but because it helps your SEO campaign succeed.
This dashboard highlights how your PPC and social media efforts are performing, so you can take that information and apply it to your SEO campaigns.
Widget #1: Top Social Action Content (SEO Monitoring Widget #5)
This widget will allow us to keep track of what types of content are performing best from a social perspective.
Widget #2: Top Referral Conversion/Transaction Sources (Table)
Within this report we'll be able to quickly see which social networks are the most profitable in terms of conversions and/or actual transactions. This is a great way to see which social networks respond well to your offering, and that you should be investing more time in.
For this widget, we'll add a Table with the following dimensions:
Ideally you'll want to setup a filter to only look at social networks. If you're good about tagging your URLs with custom variables, then you can change the filter to look at the medium and enter the medium value you use for social URLs (example: social).
Widget #3: Top Paid Converting/Transaction Keywords (Table)
Ever since the (not provided) update, we've all lost out on valuable keyword data. But just as Google hoped we would, we can get this information from our PPC spend. With this widget we'll look at the keywords that are driving the most conversions/transactions for our PPC marketing, so we can look into targeting them in our SEO marketing, too.
For this widget, we'll add a Table with the following dimensions:
Widget #4: Top Paid Revenue Generating Ad Groups
Just like with our previous keyword widget, I also like to look at the top performing ad groups. This is a good way to know what top level topics are performing the best for your paid search campaigns, so you can prioritize them in your SEO campaigns.
For this widget, we'll add a Table with the following dimensions:
Widget #5: Top Paid Landing Pages (Table)
If you're not using custom landing pages for your paid search campaigns, this is a great way to see which keywords are working best for the various pages on your site. I like to run these types of tests before I commit to any keywords for SEO.
For this widget, we'll add a Table with the following dimensions:
That's just three of the 20 dashboards you could setup in Google Analytics. What are you adding to your dashboards to make them more actionable?
Categories:
Source: http://www.seobook.com/setting-actionable-seo-dashboards-new-google-analytics
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Infographic: The Brain of the Beginning Blogger
This guest post is by Infolinks.com. Nowadays, it seems like everyone has a blog. But creating a successful and popular blog isn’t as easy as simply getting a domain name and ranting away on whatever comes to mind on a given day. Here, we take a look at some of the common misconceptions that beginner [...]
Originally at: Blog Tips at ProBlogger
Infographic: The Brain of the Beginning Blogger
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/xCf2EeZXTKk/
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#Optimize This: Online Marketing Summit 2012 Presentation
I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO. �My post last Thursday “Are [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/V40Y98WjfOo/
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Yahoo Threatens Facebook With Lawsuit Over Advertising Patents
Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes Facebook is using for its advertising systems, according to reports. Is Yahoo looking for some stock in Facebook? 
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Essential Resources on Social Business for Online Marketing
Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/e8m1JfMkY94/
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Updated: The Local Search Cluster? err, Ecosystem
Huge props to David Mihm for having the mental, organizational and Photoshop skillz needed to update one of the truly informative infographics in not only local search, but in the whole search industry. This is an overview of how local business data flows through what I like to call the Local Search Cluster*** … but [...]
This is a post from Matt McGee's blog, Small Business Search Marketing.
Updated: The Local Search Cluster… err, Ecosystem
Source: http://www.smallbusinesssem.com/updated-the-local-search-cluster-err-ecosystem/5496/
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Essential Resources on Social Business for Online Marketing
Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/e8m1JfMkY94/
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Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12
If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI).� Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/BWjezDzY0vc/
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Website Auditor Review: A Full-Featured On-Page Optimization Tool
Website Auditor is one of the 4 tools found in Link-Assistant's SEO Power Suite. Website Auditor is Link-Assistant's on-page optimization tool.
We recently reviewed 2 of their other tools, SEO Spyglass and Rank Tracker. You can check out the review of SEO Spyglass here and Rank Tracker here.
What Does Website Auditor Do?
Website Auditor crawls your entire site (or any site you want to research) and gives you a variety of on-page SEO data points to help you analyze the site you are researching.
We are reviewing the Enterprise version here, some options may not be available if you are using the Professional version.
In order to give you a thorough overview of a tool we think it's best to look at all the options available. You can compare versions here.
Getting Started with Website Auditor
To get started, just enter the URL of the site you want to research:
I always like to enable the expert options so I can see everything available to me. Next step is to select the "page ranking factors:
Here, you have the ability to get the following data points from the tool on a per-page basis:
- HTTP status codes
- Page titles, meta descriptions, meta keywords
- Total links on the page
- Links on the page to external sites
- Robots.Txt instructions
- W3C validation errors
- CSS validation errors
- Any canonical URL's associated with the page
- HTML Code Size
- Links on the page with the no-follow attribute
Your next option is to select the crawl depth. For deep analysis you can certainly select no crawl limit and click the option to find unlinked to pages in the index.
If you want to go nuts with the crawl depth frequently, I'd suggest looking into a VPS to house the application so you can run it remotely. Deep, deep crawls can take quite awhile.
I know HostGator's VPS's as well as a Rackspace Cloud Server can be used with this and I'm sure most VPS hosting options will allow for this as well.
I'm just going to run 2 clicks deep here for demonstration purposes.
Next up is filtering options. Maybe you only want to crawl a certain section or sections of a site. For example, maybe I'm just interested in the auto insurance section of the Geico site for competitive research purposes.
Also, for E-commerce sites you may want to exclude certain parameters in the URL to avoid mucked up results (or any site for that matter). Though there is an option (see below) where you can have Website Auditor treat pages that are similar but might have odd parameters as the same page.
Another option I like to use is pulling up just the blog section of a site to look for popular posts link-wise and social media wise. Whatever you want to do in this respect, you do it here:
So here, I'm included all the normal file extensions and extension-less files to include in the report and I'm looking for all the stuff under their quote section (as I'm researching the insurance quote market).
The upfront filtering is one of my favorite features because I exclude unnecessary pages from the crawl and only get exactly what I'm looking for, quickly. Now, click next and the report starts:
Working With the Results
Another thing I like about Link-Assistant Products is the familiar interface between all 4 of their products. If you saw are other reviews, you are familiar with the results pane below.
Before that, Website Auditor will ask you about getting more factors. When I do the initial crawl I do not include stuff that will cause captchas or require proxies, like cache dates and PR. But here, you can update and add more factors if you wish:
Once you click that, you are brought to the settings page and give the option to add more factors, I've specifically highlighted the social ones:
I'll skip these for now and go back to the initial results section. This displays your initial results and I've also highlighted all the available options with colored arrows:
Your arrow legend is as follows:)
- Orange - You can save the current project or all projects, start a new project, close the project, or open another project
- Green - you can build an white-labeled Optimization report (with crawl, domain, link, and popularity metrics plugged in), Analyze a single page for on-page optimization, Update a workspace or selected pages or the entire project for selected factors, Rebuild the report with the same pages but different factors, or create an XML sitemap for selected webpages.
- Yellow - Search for specific words inside the report (I use this for narrowing down to a topic)
- Red - Create and update Workspaces to customize the results view
- Purple - Flip between the results pane, the white-label report, or with specific webpages for metric updates
Workspaces for Customizing Results
The Workspaces tab allows you to edit current Workspaces (add/remove metrics) or create new ones that you can rename whatever you want and which will show up in the Workspaces drop-down:
Simply click on the Workspaces icon to get to the Workspaces preference option:
You can create new workspaces, edit or remove old ones, and also set specific filtering conditions relative to the metrics available to you:
Spending some time upfront playing around with the Workspace options can save you loads of time on the backend with respect to drilling down to either specific page types, specific metrics, or a combination of both.
Analyzing a Page
When you go to export a Website Auditor file (you can also just control/command + a to select everything in the results pane and copy/paste to a spreadsheet) you'll see 2 options:
- Page Ranking Factors (the data in the results pane)
- Page Content Data
You can analyze a page's content (or multiple pages at once) for on-page optimization factors relative to a keyword you select.
There are 2 ways you can do this. You can highlight a page in the Workspace, right click and select analyze page content. Or, you can click on the Webpages button above the filter box then click the Analyze button in the upper left. Here is the dialog box for the second option:
The items with the red X's next to them denote which pages can be analyzed (the pages just need to have content, often you see duplicates for /page and /page/)
So I want to see how the boat page looks, highlight it and click next to get to the area where you can enter your keywords:
Enter the keywords you want to evaluate the page against (I entered boat insurance and boat insurance quotes) then select what engine you want to evaluate the page against (this pulls competition data in from the selected engine).
The results pane here shows you a variety of options related to the keywords you entered and the page you selected:
You have the option to view the results by a single keyword (insurance) or multi-word keywords (boat insurance) or both. Usually I'm looking at multi-word keyphrases so that's what I typically select and the report tells you the percentage the keyword makes up of a specific on-page factor.
The on-page factors are:
- Total page copy
- Body
- Title tag, meta description, and meta keywords
- H1 and H2-H6 (H2-H6 are grouped)
- Link anchor text
- % in bold and in italics
- Image text
Website Auditor takes all that to spit out a custom Score metric which is mean to illustrate what keyword is most prominent, on average, across the board.
You can create a white-label report off of this as well, in addition to being able to export the data the same way as the Page Factor data described above (CSV, HTML, XML, SQL, Cut and Paste).
Custom Settings and Reports
You have the option to set both global and per project preferences inside of Website Auditor.
Per Project Preferences:
- Customer information for the reports
- Search filters (extensions, words/characters in the URL, etc)
- Customizing Workspace defaults for the Website reports and the Web page report
- Setting up custom tags
- Selecting default Page Ranking Factors
- Setting up Domain factors (which appear on the report) like social metrics, traffic metrics from Compete and Alexa, age and ip, and factors similar to the Page Factors but for the domain)
- XML publishing information
Your Global preferences cover all the application specific stuff like:
- Proxy settings
- Emulation settings and Captcha settings
- Company information for reports
- Preferred search engines and API keys
- Scheduling
- Publishing options (ftp, email, html, etc)
Website Auditor also offers detailed reporting options (all of which can be customized in the Preferences area of the application). You can get customized reports for both Page Factor metrics and Page Content Metrics.
I would like to see them improve the reporting access a bit. The reports look nice and are helpful but customizing the text, or inputting your own narratives is accessed via a somewhat arcane dialog blog, where it makes it hard to fix if you screw up the code.
Give Website Auditor a Try
There are other desktop on-page/crawling tools on the market and some of them are quite good. I like some of the features inside of Website Auditor (report outputting, custom crawl parameters, social aspects) enough to continue using it in 2012.
I've asked for clarification on this but I believe their Live Plan (which you get free for the first 6 months) must be renewed in order for the application to interact with a search engine.
I do hope they consider changing that. I understand that some features won't work once a search engine changes something, and that is worthy of a charge, but tasks like pulling a ranking report or executing a site crawl shouldn't be lumped in with that.
Nonetheless, I would still recommend the product as it's a good product and the support is solid but I think it's important to understand the pricing upfront. You can find pricing details here for both their product fees and their Live Plan fees.
Source: http://www.seobook.com/website-auditor-review-full-featured-page-optimization-tool
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