Success in social media and organic search is only possible with an optimized content marketing strategy. If you don?t have the latter, you may as well forget about being remotely successful with the former. You need content. Now. Here's why.
Source: http://feedproxy.google.com/~r/sewblog/~3/f13n0-DTos4/Why-an-Optimized-Content-Strategy-is-Crucial-for-Social-Search
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