A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are ?highly synergistic.? In other words, they drive higher levels of sales effectiveness when used in tandem.
Source: http://feedproxy.google.com/~r/sewblog/~3/OpjC3fOGXNQ/Combining-Professional-User-Generated-Videos-Drives-More-Sales-Study
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