Create a Stronger ROI: Return on Influence ? Mark Schaefer #BWENY

ROI, it?s a term we?ve all heard.� Typically this acronym stands for Return On Investment, but in this case we?re referring to Return On Influence.� Mark Schaefer (@markwschaefer) presented at BlogWolrd (on his birthday) on some of the key concepts in his new book Return on Influence: The New Rules of Creating and Leveraging Power [...]

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