In that rare bit of breathing space between back-to-school and holiday shopping, Twitter hired Compete to test the effectiveness of retail Tweets. Their results were extremely positive and I believe them, but it’s my duty to remind you that Twitter paid for the survey, so make of that what you will. To conduct the survey, [...]
Source: http://www.marketingpilgrim.com/2012/11/twitter-says-tweets-influence-online-shopping.html
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