B2B Content Marketing Tactics: Pros, Cons & Best Practices of Case Studies

Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer. Even though�71% of B2B content marketers use case studies, [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/Q1Bk5NghSN8/

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