Online Marketing News: Predictive Social Tools, Content Marketing & The Customer Journey

Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted interviews with executives actively engaged in content strategy or marketing; their findings were the basis of a new report, Organizing for Content: [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/rhmA6wLvYS0/

more info here more info here more info here more info here more info here more info here more info here