Turning Content into Commerce: A Case Study with Pearson Education

The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled itself on innovation, exploring new digital commerce business models and acquiring EdTech startups, and it’s paying off. Today, digital [...]

Source: http://www.getelastic.com/turning-content-into-commerce-a-case-study-with-pearson-education/

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