Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.

Source: http://feedproxy.google.com/~r/sewblog/~3/RIQlcZlTjNo/Crowdsourcing-Gone-Wrong-How-Brands-Can-Avoid-Messy-Marketing-Mistakes

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