From Personalization to Contextualization: Looking Towards the Future

This post is contributed by our own Lisa Walker, ecommerce strategist focused on emerging business trends and technology at Elastic Path. We live in an exciting time, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse with customers. In the world of digital marketing, frontiers are shifting as [...]

Source: http://www.getelastic.com/from-personalization-to-contextualization-looking-towards-the-future/

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