Beyond Responsive Design: Contextual Merchandising

Responsive design is steadily gaining adoption as it offers a scalable way to serve your website across different screen sizes, namely mobile devices like smartphones and tablets. But responsive design as we know it is not as responsive as it could be – it fails to take into account a mobile user’s context and their [...]

Source: http://www.getelastic.com/beyond-responsive-design-contextual-merchandising/

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