sábado, 29 de enero de 2011

Is Your PayPal Button Hurting Conversions?

Take a look at this screen shot of a shopping cart page. Can you spot the 2 conversion killers?

Time’s up.
Need a hint?
Cart button styling
Of the 5 calls to action, the checkout button is the smallest of them all. PayPal and Google Checkout, while important CTAs, are placed in the bottom right corner (the [...]

Source: http://www.getelastic.com/pay-pal-fud/

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