Yahoo Reports Surprising Rise in Display Dollars

They thought it wouldn’t happen, but the folks at Yahoo! (and many others) got a happy surprise when they totaled up the balance sheets for Q4 2010. Turns out they saw a 16% increase in display ad revenue, popping them up from $465 to $567 million dollars. Unfortunately, the spike did nothing to help the [...]

Source: http://www.marketingpilgrim.com/2011/01/yahoo-reports-surprising-rise-in-display-dollars.html

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