I Am Spartacus! Starz Conquers Mobile Barcodes

AT&T’s Mobile Barcode Service is out to conquer the world with the help of Starz and their new series “Spartacus: Gods of the Arena.” The cable network has signed on to do a test campaign between now and June that will include AT&T barcodes on everything from print ads to bus posters. Scanning the code [...]

Source: http://www.marketingpilgrim.com/2011/02/i-am-spartacus-starz-conquers-mobile-barcodes.html

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