Social Media Super Bowl ? Overhyped & Underperformed

At a reported $3 million per 30 second spot, Super Bowl advertising is big business. For a multimillion dollar investment, brands should be maximizing every opportunity to reach potential customers. Which advertisers took advantage of a customer base actively engaged in the big game to extend the conversation? Not too many. In the much-hyped ads [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/-GEmA3ioy4U/

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