CBS Says Age and Sex Don?t Matter

TV network CBS is taking a stance about sexism and ageism, but it has nothing to do with their hiring practices, it has to do with viewer demographics. CBS is working with Nielsen to devise a new way for categorizing viewers, one that is based on viewer behavior instead of their vital stats. AdAge got [...]

Source: http://www.marketingpilgrim.com/2011/03/cbs-says-age-and-sex-dont-matter.html

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