How Publishers Can Embrace Multiple Platforms

Newspapers and magazines continue to face a tough financial outlook due to dwindling readership and ad revenues. At the same time, new technologies are having a major impact on consumer behavior, fragmenting the media landscape.
How can traditional publishers better meet the needs of readers? One suggestion: extend and synchronize access across multiple platforms, according to [...]

Source: http://www.getelastic.com/how-publishers-can-embrace-multiple-platforms/

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