Apart from Plus1, Google has been busy this week rolling out a number of feature additions including contextually targeted content advertising and a refresher of language targeting were two that should be noted.
"Many of you use contextual targeting on the Google Display Network to reach potential customers as they read web content directly related to your products or services. To date, you've been able to do this by specifying keywords that work together to show your ads on relevant webpages. This week, you'll also be able to specify topics to contextually target your ads to pages in the Google Display Network. With this additional contextual targeting option, you'll be able to select from over 1,750 topics and sub-topics to target your ads, helping you quickly reach a broad audience across the web that's actively engaged with content related to your business," the Adwords blog reported.
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Source: http://feedproxy.google.com/~r/sewblog/~3/s8FFLBTjvsI/110331-021929
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