Optimization Testing: How To Get Your HiPPO on Board

If you caught our last post on tips for testing across a large enterprise (based on an interview with Symantec?s director of optimization and web analytics, James Niehaus) you?ll recall the number 1 item on Niehaus? testing wishlist is executive sponsorship. James calls it the ?single most critical piece to any organization big or small. [...]

Source: http://www.getelastic.com/hippo/

more info here more info here more info here more info here more info here more info here more info here