Enterprise Conversion Testing: 10 Secrets of Symantec?s Success

With many business units, web domains, and campaigns, large companies face far more challenges performing conversion testing than smaller companies.
I recently sat down with James Niehaus, Director of Optimization and Web Analytics at Symantec to talk shop about the challenges of testing in a large organization, and how Symantec has established a thriving testing program [...]

Source: http://www.getelastic.com/enterprise-conversion-testing/

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