Marketing Lessons from the BronxZoosCobra

On Monday, a cobra engineered a jail break at the Bronx Zoo and became an instant celebrity when she started a Twitter account to document his freedom flight. That may sound like the plot of the latest Pixar animal adventure, but it’s actually a true story — to some extent. (Says the Cobra: I want [...]

Source: http://www.marketingpilgrim.com/2011/03/marketing-lessons-from-the-bronxzooscobra.html

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