Conversion Optimization: Dont Rely On Case Studies

Making a decision on adding a new usability feature or modifying your design for higher conversion? You may be tempted to use case study data to support your decision. But could case studies lead you astray? The danger in relying on case studies With A/B testing, there are many variables that affect test results. Every analysis [...]

Source: http://www.getelastic.com/conversion-optimization-dont-rely-on-case-studies/

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