Putting Your Best Site Forward: Making the Case for Testing

By Amanda Dhalla, Elastic Path eCommerce consultant Most ecommerce managers and marketers agree that one of the fastest ways to increase ecommerce sales is to optimize website pages. Yet many have trouble getting their organization on board and gaining the budget and executive support needed to move beyond running the occasional test to creating a testing [...]

Source: http://www.getelastic.com/making-the-case-for-testing-how-to-convince-your-boss/

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