Contributed by David Chiu, Ecommerce Industry Strategist at Elastic Path Here at Get Elastic, we?ve spent a fair amount of time exploring the importance of having a broad, consistent multichannel customer experience. Typically, we look at things from the consumer perspective, focusing on best practices in areas such as mobile optimization, usability and social marketing. But [...]
Source: http://www.getelastic.com/why-a-shopping-api-is-the-best-way-to-future-proof-your-business/
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