Email Marketing: Don?t Waste Your Welcome

One of the biggest missed opportunities I see with retail email marketing is optimizing the welcome email. Considering well-done welcome emails can generate 4x higher open rates, 5x higher click through and a whopping 8x higher revenue per email (source: Experian), every business should care about its welcome email performance. Today, we’ll look at the 3 [...]

Source: http://www.getelastic.com/email-marketing-dont-waste-your-welcome/

more info here more info here more info here more info here more info here more info here more info here