Microsoft, Yahoo, AOL Take on Google With Scrap Carpet

According to AllThingsD, AOL, Yahoo and Microsoft unveiled plans to take on Google by joining forces to sell each other’s ad inventory. The plan is to try a collective approach to battling Google and others. The strategy is also designed to help them claw back some ad spending that has ended up in the hands [...]

Source: http://www.marketingpilgrim.com/2011/09/yahoo-aol-microsoft-ad-consortium.html

more info here more info here more info here more info here more info here more info here more info here