Most B2Bs Spend Under 5% of Revenue on Marketing

Everyone knows you have to spend money to make money, but in the B2B world, that spend is only around 5% of the make. According to numbers from eMarketer, the majority of B2B marketers say their spend is equal to 5% or less of their company’s revenue. But even though the numbers are tied together, [...]

Source: http://www.marketingpilgrim.com/2011/08/most-b2bs-spend-under-5-of-revenue-on-marketing.html

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