New Study Says the More Personalized, the Better

When you travel around the internet, you come across ads that are somewhat personalized. You’ll see banners for sites you’ve previously visited and ads for stores in your neighborhood because advertisers know where you live. But how about an ad that responses to the weather at your location or your age? Enter Eyeview. They’re a [...]

Source: http://www.marketingpilgrim.com/2011/09/new-study-says-the-more-personalized-the-better.html

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