No matter what the marketing investment, everyone wants to know what kind of ROI to expect. Landing page optimization (or LPO) – just a longer name for conversion testing – is no exception. For the inaugural Landing Page Optimization Benchmark Report, our friends at MarketingSherpa have compiled research from 2,673 online marketers on landing page [...]
Source: http://www.getelastic.com/putting-your-best-site-forward-ab-testing-webinar-recap/
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