Study Says Twitter Influences More Purchases Than Facebook

Facebook ads. Facebook brand pages. Facebook e-commerce. The forces are working hard to make the Face the place for marketers, but according to a new study by Kantar Media Compete, Twitter has them beat. The numbers come from the quarterly “Online Shopper Intelligence Study” which looks at cross-channel shopping behavior. The survey was given to [...]

Source: http://www.marketingpilgrim.com/2011/09/study-says-twitter-influences-more-purchases-than-facebook.html

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