lunes, 31 de octubre de 2011

How is U.S. in Consuming Real Time Entertainment Stats�[Infographic]

Sandvine�announced the release of their 10th�Global Internet Phenomena Report: Fall 2011 which includes new Internet trends and extensive analysis of the implications for communications service providers. I found this report very interesting because I know in my family entertainment has changed massively from watching regular TV to watching Netflix and Hulu. It appears we are [...]

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8 Best Ways to Find Negative PPC Keywords

If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don?t get clicks and CTR ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 8 Best Ways to Find Negative PPC Keywords

Related posts:
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  2. High Risk SEO: 33 Ways to Get Penalised by Google
  3. 30 Ways to Use Blekko for Search & SEO

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How to Write a Year?s Worth of Posts in 30 Days

This guest post is by Kelly Kingman of eBook Evolution. Last year, I took part in a writing challenge called National Novel Writing Month, which is also known as NaNoWriMo. The challenge? Write 50,000 words?all during the 30 days of November. Until then, my personal length record hovered around 10,000 words for a single project. [...]

Originally at: Blog Tips at ProBlogger
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How to Write a Year?s Worth of Posts in 30 Days

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/_UfOJHoP9Vw/

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Sometimes, A Simple (Social Media) Reply Is All It Takes

I think sometimes we make social media marketing too complicated. We have to promote our products on Twitter. What’s our Klout score? We need to get people to interact with us on Facebook. What’s EdgeRank all about? And so on?. But sometimes it’s a lot simpler than that. Sometimes, all it takes to win people [...]

This is a post from Matt McGee's blog, Small Business Search Marketing.

Sometimes, A Simple (Social Media) Reply Is All It Takes

Source: http://www.smallbusinesssem.com/simple-reply-social-media/4980/

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Web Intents from Twitter

At the end of March Twitter released a cool new feature called "Web Intents". I didn't really see the value of it till recently, but I've now started using it way more. When you have a Tweet button on your site, you're already using the Web Intents API, but you can do way more cool [...]

Web Intents from Twitter is a post by on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

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Are You Segmenting Your Marketing Campaigns to Death?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the early 1900′s, department store merchant John Wanamaker didn’t have access to web analytics to be able to calculate an ROI on various marketing activities like we do today. While data-driven decisions are better than none, data [...]

Source: http://www.getelastic.com/are-you-segmenting-your-marketing-campaigns-to-death/

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How to Blog Reactively ? and Why You Should

This guest post is by Alex of ToMakeALiving.com. The word “proactive” is tossed around a lot these days, and you could easily be forgiven for thinking that being proactive is pretty much the only way to blog or do anything else. Certainly in your blogging life there are times when being proactive is important; but [...]

Originally at: Blog Tips at ProBlogger
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How to Blog Reactively … and Why You Should

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/pS1m5XAZp4Y/

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Mastering The Content Workflow

[Note from Lee: While I�fervently�pursue the home stretch of writing my own book "Optimize", I've asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media. This post comes from Rebecca Lieb, who I've known since her days at ClickZ, then Econsultancy and now she�is digital advertising and [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/_YOmwK22Zm4/

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Interview With Sunita Biddu of SEO-Peace.com

The following is a sponsored post for SEO Peace. For today?s post we?re going to be talking to Sunita Biddu of SEO Peace , Hi Sunita for my readers who don?t know you can you tell us a little about yourself and your company. Glad to be talking to you, Michael. Back in 2003 when [...]

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Interview With Sunita Biddu of SEO-Peace.com

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Mutated Search Queries

Google has recently began refining search queries far more aggressively. In the past they would refine search queries if they thought there was a misspelling, but new refinements have taken to changing keywords that are spelled correctly to align them with more common (and thus profitable) keywords.

As one example, the search result [weight loss estimator] is now highly influenced by [weight loss calculator]. The below chart compares the old weight loss estimator SERP, the current weight loss estimator SERP & the current weight loss calculator SERP. Click on the image for a larger view.

Google keyword mutation.

There are 2 serious issues with this change

  • disclosure: in the past refinement disclosures appeared at the top of the search results, but now it often ends up at the bottom
  • awful errors: a couple months after I was born my wife was born in Manila. When I was doing some searches about visiting & things like that, sometimes Google would take the word "Manila" out of the search query. (My guess is because the word "Manila" is also a type of envelope?)

Here is an example of an "awful error" in action. Let's say while traveling you find a great gift & want to send it to extended family. Search for [shipping from las vegas to manila] and you get the following

The search results contain irrelevant garbage like an Urban Spoon page for Las Vegas delivery restaurants.

How USELESS is that?

And now, with disclosure of changes at the bottom of the search results, there isn't even a strong & clean signal to let end users tell Google "hey you are screwing this up badly."

In some ways I am inspired by Google's willingness to test and tweak, but in others I wonder if their new model for search is to care less about testing and hope that SEOs will highlight where Google is punting it bad. In that case, they just roped me into offering free advice. ;)

Categories: 

Source: http://www.seobook.com/mutated-search-queries

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Top SEOptimise posts in September?

September was a very busy month on the SEOptimise blog – so here’s a monthly recap, just incase you missed any of top posts – ordered by number of retweets. ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top SEOptimise posts in September…

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New OPEN Forum Article: Local / Holiday SEO Tips

Quick note that my latest article for the American Express OPEN Forum has just been published: Retail Wonderland: 5 Local Search Optimization Tips For The Holidays In it, I share a handful of ideas for small/local retailers to gain some visibility with holiday shoppers — things like optimizing for local category searches (such as “Topeka [...]

This is a post from Matt McGee's blog, Small Business Search Marketing.

New OPEN Forum Article: Local / Holiday SEO Tips

Source: http://www.smallbusinesssem.com/new-open-forum-article-local-holiday-seo-tips/4955/

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Sustainability

"When plunder becomes a way of life for a group of men living together in society, they create for themselves in the course of time a legal system that authorizes it and a moral code that glorifies it." - Frederic Bastiat

Business Ethics vs Sustainability

The concept of business ethics is usually a self-serving approach to marketing.

Some people would rather make money dishonestly than honestly, getting satisfaction out of screwing people over (hi Andy), but gray is a broad spectrum. To focus on "ethics" is to allow relative justifications & miss the broader issues.

Likewise, additional layers of complexity promoting more rules & incentives over wisdom ultimately destroys the skills and will to develop legitimate leadership.

Rather than adding additional layers of complexity, what we should ask is:

"Is what we are doing sustainable, or is it not?"

That which can not be sustained won't.

Eradicating Poverty Opportunity

As the world has grown richer poverty should eventually disappear, however it isn't. The public claims from the US of supporting & spreading democracy are inconsistent with blocking the ability of a Hatian to earn a livable wage. "The Obama administration pressured Haiti not to raise its minimum wage to 61 cents an hour."

How is THAT for left-leaning altruistic behavior?

While funding a large imperial army that blows trillions of Dollars on fraudulent wars (and jails those who tell the truth) the government also helps bankers grift a large % of GDP through outright malicious fraud (which is never prosecuted). To embed that much corruption into the core of a political system you can only really have "democracy" over here so long as you fund exploitation elsewhere.

However, even that system of imperialism seems to be falling apart as Dollar depreciation not only caused the overthrow of many middle east governments, but inequality is also sharply rising in the US. The "recovery" happened for the investor class as we collectively as a society throw more people under the bus daily:

The structural problems is that way to much of our productivity (and all our increased productivity in the past 3 decades) is going to the investor class. Any solution to our structural problems must, therefore, contain an element of redistributing wealth from rich to poor and middle class people.

Wearing Political Blinders?

One thing I like about SEO is it forces you to view systems & attempt to understand ecosystems. If you don't learn many valuable lessons about society the online market is so competitive that it can & will wipe you out.

Some market purists might cringe at the word "redistribution" but ultimately covering the losses of the banking class was exactly that. Except it worked counter to the free-market ideology those same bankers preach to everyone else.

I have been called right leaning & I have been called left leaning. But I see both "labels" as missing the broader point of what happens in reality. When a right wing president was in charge the bankers were allowed to commit endless crime without punishment. Based on disgust toward that fraud a left wing president was elected on the promise of hope & change. He then proceeded to screw the general public while fellatiating the banking class. He is a sell out.

Money > Human Life

One thing I question the legitimacy of is why capital gains are taxed at a lower rate than normal wages. Is a person's blood, sweat & tears worth less than compounding interest on money? There is some theory that the capital markets are more efficient if they are taxed lower & that makes the rest of society more efficient, but that theory fell flat on its face when the US government shoveled trillions of Dollars into the banks & none of the bankers went to jail (even though some of them have stated before congress that they knew 80% of their "product" was defective).

Go Long Fraud, The Government Is!

AIG was nearly bankrupted from insuring mortgage-backed securities that were misrepresented (which was, of course, yet again, fraud & thus illegal). AIG, facing bankruptcy, was not allowed access to a taxpayer-funded bailout unless it waived its rights to sue the banking criminals which destroyed their company. What dirtbag in government decided that AIG (and taxpayers) should have their rights waved so that they can funnel money into criminal banking enterprises? Does it matter that many government "regulators" were former employees of AIG's counterparties?

If a certain class of individual is inherently destabilizing, then why (other than fraud) do we keep "doubling down" on hoping that group of people will eventually change their approach (even as we shield them from the negative consequences of their own actions by making everyone else foot the bill)?

We block them off from the market feedback mechanisms we pride ourselves on pushing on everyone else. Yet if their failure causes anyone else to fail we claim that it was a combination of "free market forces" and an individuals lack of performance that is to blame for their own plight.

Sure some industries get disrupted, but when one industry goes down another rises up. Not with the banking fraud though, it is just an across-the-board kick in the nuts to almost every non-banker at the exact same time. Since our monetary system is a debt-based system, one person's savings is backed by another person's debt, thus most people are *required* to live pretty close to paycheck to paycheck. Yet it is considered totally reasonable for the Federal Reserve to destroy their store of wealth AND their ability to earn at the exact same time:

Deflation and outsourced jobs is creating a loss of purchasing power at the bottom and middle income strata. Housing wealth destruction and job stability are exacerbating this.

MEANWHILE in monetary land?.inflation is being injected into the system by the Fed who lend money to rich people who then buy commodities, driving up prices, who buy bonds which lower savings rates and borrowing costs, and stocks which drives down dividend yields and increases cap gains.

That hand is *anything* but invisible. Adam Smith wouldn't call that a "free" market & anyone who does is one or more of the following

  • ignorant
  • a liar

Since those who lost trillions of Dollars through intentional malicious fraud can't accept the "free market" forces that they suggest everyone else should be subject to, the only solution is "more debt, please."

The same banking criminals who caused the mess are paid interest to loan the government its own money, so that the banks may "earn" their way out of the bankruptcies they earned through their fraudulent activities.

2 Groups of Citizens, 2 Books of Law

Some bankers were caught bid-rigging to rip off the government. Those who they committed bribery with are now in jail. The bankers once again have nobody in jail, even though they were engaged in the exact same crimes!

Those same bankers got a slap on the wrist for laundering hundreds of billions of Dollars in drug money & then commit perjury before the courts by manufacturing robosigned documents to replace the ones they had to destroy to hide their mortgage fraud.

If we are intellectually honest, how is it that a person can go to jail for using a fairly soft drug like weed when the people who push hundreds of billions of Dollars of drug money (tied to much harder drugs & global violence) go unpunished?

But the drug money isn't enough.

Now they are trying to figure out how to steal social security funds that already withdrawn from you check into the abyss. The nationwide decline and austerity are already so obvious that the Oakland police publicly issued criminals a laundry list of crimes that they won't even bother responding to:

  • burglary
  • theft
  • embezzlement
  • grand theft
  • identity theft
  • required to register as sex or arson offender
  • dump waste or offensive matter
  • pass fictitious check
  • stolen license plate
  • extortion
  • vandalism
  • etc etc etc

If Markets Are Efficient...

There is no commodity in the world that is as commoditized as money is. Most of it doesn't even require actual printing, but is just digits on a computer screen...much like the digits I am typing right now. And yet the banking criminals have captured so much of governance that it is not uncommon to see them take 30% of corporate profits (and then shift the subsequent mirroring losses onto the public at large).

To claim that those huge profit margins (during fraud-driven bubbles) are reasonable AND that they deserved to be bailed out whenever they get things wrong is intellectually dishonest. If the taxpayer is capturing 100% of the downside risk, then why (other than fraud) are these banking criminals paid a single cent more than a person enlisted in the military?

Global Instability

Internationally we are at least as screwed up as we are domestically. Does outsourcing make the world more efficient? In many cases absolutely. But the global imbalances create unsustainable current account issues.

Can look to technology to solve the problems?

Maybe not!

Even The White Horses Have Bloody Hooves

Apple is one of the most profitable companies in the world. At the other end of that supply chain is a factory where harsh chemicals give employees nerve damage & people keep committing suicide. And as soon as those people get any aspirations at all, suddenly even the 3rd world slave wage labor is too expensive & over the next few years a million people working for Foxconn will lose their jobs to robots.

If even slave wage labor isn't competitive with robots then what does that mean for labor in countries with a higher standard of living, where the labor is far more expensive?

Eric Schmidt famously stated that laws are written by lobbyists & then Google quickly hired a dozen lobbying firms while significantly increasing their political donations. The lobbyist comment was a sneer at the system, until Google followed suit and started buying the political process. They make the same claims toward patents, yet they are investing billions of Dollars there as well.

Where Legitimate Innovation Comes From

Historically most valuable economic innovation (the legitimate kind, not the fraudulent financial engineering of the past decade) comes from individuals & smaller groups who challenge existing industries & powerful companies with creative destruction by making markets more efficient. The AT&T monopoly did a lot of great research, but anything that they thought could cannibalize their current business model did not see the light of day - sometimes for decades.

If we are moving into an ideas & technology driven economy (and that is where most of our growth will come from) then diversity should be cherished & encouraged. Unfortunately, the software patent wars lead to smaller developers being driven out of the ecosystem & innovation is slowed while the 800 pound gorillas & patent trolls engage in an arms race.

These sorts of "legislate away the future" that aim to keep existing powers at the top of the food chain are literally everywhere - from the food supply right on through to a proposed law that would harm the ability for whistleblowers to even highlight the pervasive epidemic corruption.

And Now On the Auction Block...

"US congressional parties now post prices for key slots in the lawmaking process."

The system of fraud is so unsustainable that the US got a credit downgrade. The criminal mortgage probes are fizzling out, but Fannie Mae needs more money! Those responsible for the downgrade (who committed fraud & then sold their junk to the government at above market values) are warning the US about the risk of it losing its worldwide reserve currency status. To make the bankers whole, everyone else must lose, at least up until that no longer works.

Exponential Growth in a Finite World?

We have a debt-based monetary system which requires exponential growth to prevent collapse, an oligarchy-based political system that punishes innovation & success while rewarding failure, and it exists in a finite world where we are reaching the peak production in key base-level economic inputs: like energy.

The same criminal banking organizations that forced you to eat their debts are now hoarding the physical commodities you need to live. And yet, our worldwide finance-first economy (where we put derivatives & abstractions before reality) is so dysfunctional that even the banks are engaging in massive layoffs.

The parasite ate the host & now the host has nothing left to give.

Manipulation vs Fixing The Problems

It is thus without surprise then that the government invests in manipulating the perception of reality (rather than fixing actual problems) and society has an issue with mass psychosis.

That which can not be sustained won't.

Dylan Ratigan's Mad as Hell on msnbc

Source: http://www.seobook.com/sustainability

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Scoop.It: The Topic-Centric Curation Tool

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience. �I cannot begin to express how valuable content curation can be if done right. �It will allow you tap into and respond to what people are searching for, what [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ATnzDchv7zA/

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rel=?next? & rel=?prev? for paginated archives

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel="next" and rel="prev", both part of HTML4 and HTML5, to recognize archives and paged articles. Just yesterday I was having a discussion with Nathan Rice, on of the developers of Genesis�over how one should deal [...]

rel=”next” & rel=”prev” for paginated archives is a post by on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

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Adwords Location Improvements Help Local Advertisers Target Better

One of the most important features of Google Adwords has been the ability for advertisers to target specific locations to ensure that their ad spend was happening in the geography of their business. This goes a long way to being more efficient with spend and helps stretch an ad budget due to less waste. Today [...]

Source: http://www.marketingpilgrim.com/2011/10/adwords-location-improvements-help-local-advertisers-target-better.html

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SEO for Bing with Webmaster Tools

Search may still be dominated by Google, but if you?ve been discounting the power of Bing to bring in traffic to your site then you are missing out on a big opportunity.
The good news is that even if you…

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BlueGlass LA 2012, Pubcon Vegas & #EpicDinner : SEJ @�Events!

We have a couple of announcements to make here in the conferences department at SEJ that will make for some exciting times this fall and for next spring. First off, today BlueGlass announced that there will be a follow up to the BlueGlass TPA Conference this Spring in Los Angeles, CA — BlueGlass LA 2012. [...]

Follow SEJ on Twitter @sejournal

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How to SEO Like a Super Affiliate A4U Expo Presentation

Today I presented at A4U Expo in London about SEO for Super Affiliates. The conference was great and the new venue being 10 minutes from Kings Cross was certainly a bonus. The slides are below. Any questions drop me a line. How to SEO Like a Super Affiliate A4U Expo 2011 View more presentations from [...]

Not getting the rankings you want? Hire us for Search engine optimisation

How to SEO Like a Super Affiliate A4U Expo Presentation

Source: http://www.blogstorm.co.uk/how-to-seo-like-a-super-affiliate-a4u-expo-presentation/

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Sometimes, A Simple (Social Media) Reply Is All It Takes

I think sometimes we make social media marketing too complicated. We have to promote our products on Twitter. What’s our Klout score? We need to get people to interact with us on Facebook. What’s EdgeRank all about? And so on?. But sometimes it’s a lot simpler than that. Sometimes, all it takes to win people [...]

This is a post from Matt McGee's blog, Small Business Search Marketing.

Sometimes, A Simple (Social Media) Reply Is All It Takes

Source: http://www.smallbusinesssem.com/simple-reply-social-media/4980/

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The Right Way to Look at Customer Service

The Right Way to Look at Customer Service

Post from: Quality SEO Services & Link Building Services

The Right Way to Look at Customer ServicePost from: Quality SEO Services & Link Building Services Here?s a truly sad fact: these days, customer service is considered to be good when you can eventually get a human being to answer your question, even if they don?t know anything about it. But when did customer service become [...]

Source: http://feedproxy.google.com/~r/quantumseolabs/~3/3i7Fn0uMmlo/

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Discuss: The Page Title in WordPress Themes

WordPress is a content management system. It allows the user to create and edit types of content, be them post, pages or custom post types and classify them with taxonomies, categories, tags or custom taxonomies. Almost every bit of content a WordPress site outputs is easy to control by the maintainer of that WordPress site. [...]

Discuss: The Page Title in WordPress Themes is a post by on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

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2011 #MozCon Videos are Here!

Posted by randfish

This year's MozCon was, undoubtedly, the best event we've ever put on. The 500 attendees had some incredibly kind things to say about the event, perhaps the most remarkable of which is captured below in some of the charts I've extracted from a survey we ran to attendees.

As many who attend professional events in the SEO/online marketing world know, finding expert-level content is a huge challenge. We work tremendously hard to make sure MozCon provides a uniquely high level of material from every speaker and you can see that reflected below:

Was MozCon Advanced Enough For You?

Given the high level of folks who come to MozCon, the feedback above was incredibly flattering. Of course, we'll be working even harder next year to make sure that little blue slice shrivels away entirely :-)

The next chart from SurveyMonkey shows whether those who attended would be likely to recommend the show to others:

How Likely Would You Be to Recommend MozCon

And again, I'm pretty excited by the results. 62% of those who responded said they'd give it a 10/10 when talking to others. Not too shabby!

Thus, I'm very excited to announce the 2011 MozCon Video Bundle. This year, rather than old-school, 1990's technology, we're trying something new and giving you the ability to stream the videos online and download them to your mobile devices. Pretty sweet, right?

The Powerpoint slide decks are also included with the video bundle, so you can follow along and grab the URLs that speakers reference in their presentations. We’re also doing something a little nuts: if you buy the bundle before November 30th you'll get all of the videos from MozCon 2010* and Distilled's SearchLove 2010* (that’s an extra 42 videos) for free!

What's in the 2011 MozCon Video Bundle?

Included in the price ($299 for PRO members or $399 for non-PRO members) you’ll get:

  • 26 videos (over 14 hours) from MozCon in high definition
  • Stream or download the videos to your computer, iPhone, or Android device
  • Downloadable PowerPoint slide-decks for the presentations
  • Plus the limited time offer: Until November 30th you'll get an additional 42 videos (over 26 hours of content) free of charge from our Seattle 2010 and Distilled's London 2010 seminars.

26 videos of our best presentations yet

MozCon 2011 was our 6th annual event, and I can honestly say, it was our best event yet. We had three days chock full of astounding presentations plus an awesome lineup of speakers. When you purchase the bundle, you’ll get videos and the PowerPoint slide-decks for all 26 of the presentations. Essentially, it will be as if you were there... except without the ice cream breaks.

Watch the videos online in high definition

This year, we've tossed out the DVDs (well, OK, not actually tossed them; more like, just didn't make them) and put the videos online. Once you purchase the bundle, you’ll have immediate access to watch all of the videos in high definition.

And download the videos for offline viewing...

You can also download any of the videos and watch them on an iPhone, iPad, or Android device giving you the ability to watch your videos wherever you want. This is perfect for a long plane ride or when you’re commuting to work (or relaxing in the living room furniture of your choice).

For a limited time... get an extra 42 videos from our 2010 events for free

We’re so excited about this year’s video bundle that we’re doing something special. For anyone who purchases the bundle before November 30th, we’ll include online videos from MozCon* 2010 in Seattle and Distilled's SearchLove* 2010 London. In all, that’s an extra 42 videos (26 hours of content) included absolutely free!

What people said about MozCon 2011

MozCon is the best online marketing conference I have ever attended. The content is well-rounded and advanced.
Bekka Palmer
Senior SEO Strategist
Thunder SEO
Great presentations by expert speakers delivering up-to-date, actionable content in not just SEO, but also conversion rate optimization, Facebook and paid marketing, viral content design, and a host of other topics. I came away inspired to 'make the web better' by delivering even more SEO awesomeness to my clients.
Steve Ovens
Director of SEO
Digital Media Strategy Pty Ltd
I've been passionately involved in SEO/SEM for nearly a decade, and I can honestly say that MozCon was the most educational 3 days that I've ever experienced in that amount of time. There was a wealth of tangible information and insight that I'm going to be able to utilize in all aspects of SEO. MozCon was simply inspiring.
Greg Bebezas
SEM Specialist
OpenText Corporation
MozCon was all that I could have hoped for. I learned what we really needed to know to be successful at SEO, including the nitty-gritty techniques that you just don't get at other conferences. MozCon is where it's at.
Nils Rasmusson
Web/Graphic Designer
Beijer Electronics, Inc.

* p.s. Prior to 2011, we called these events "PRO SEO Training" but have since learned a little about branding :-) SEOmoz's annual conference is now "MozCon" and Distilled's is "SearchLove," which BTW, you can still buy tickets for next week in NYC if you'd like to join us in person.


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Sustainability

"When plunder becomes a way of life for a group of men living together in society, they create for themselves in the course of time a legal system that authorizes it and a moral code that glorifies it." - Frederic Bastiat

Business Ethics vs Sustainability

The concept of business ethics is usually a self-serving approach to marketing.

Some people would rather make money dishonestly than honestly, getting satisfaction out of screwing people over (hi Andy), but gray is a broad spectrum. To focus on "ethics" is to allow relative justifications & miss the broader issues.

Likewise, additional layers of complexity promoting more rules & incentives over wisdom ultimately destroys the skills and will to develop legitimate leadership.

Rather than adding additional layers of complexity, what we should ask is:

"Is what we are doing sustainable, or is it not?"

That which can not be sustained won't.

Eradicating Poverty Opportunity

As the world has grown richer poverty should eventually disappear, however it isn't. The public claims from the US of supporting & spreading democracy are inconsistent with blocking the ability of a Hatian to earn a livable wage. "The Obama administration pressured Haiti not to raise its minimum wage to 61 cents an hour."

How is THAT for left-leaning altruistic behavior?

While funding a large imperial army that blows trillions of Dollars on fraudulent wars (and jails those who tell the truth) the government also helps bankers grift a large % of GDP through outright malicious fraud (which is never prosecuted). To embed that much corruption into the core of a political system you can only really have "democracy" over here so long as you fund exploitation elsewhere.

However, even that system of imperialism seems to be falling apart as Dollar depreciation not only caused the overthrow of many middle east governments, but inequality is also sharply rising in the US. The "recovery" happened for the investor class as we collectively as a society throw more people under the bus daily:

The structural problems is that way to much of our productivity (and all our increased productivity in the past 3 decades) is going to the investor class. Any solution to our structural problems must, therefore, contain an element of redistributing wealth from rich to poor and middle class people.

Wearing Political Blinders?

One thing I like about SEO is it forces you to view systems & attempt to understand ecosystems. If you don't learn many valuable lessons about society the online market is so competitive that it can & will wipe you out.

Some market purists might cringe at the word "redistribution" but ultimately covering the losses of the banking class was exactly that. Except it worked counter to the free-market ideology those same bankers preach to everyone else.

I have been called right leaning & I have been called left leaning. But I see both "labels" as missing the broader point of what happens in reality. When a right wing president was in charge the bankers were allowed to commit endless crime without punishment. Based on disgust toward that fraud a left wing president was elected on the promise of hope & change. He then proceeded to screw the general public while fellatiating the banking class. He is a sell out.

Money > Human Life

One thing I question the legitimacy of is why capital gains are taxed at a lower rate than normal wages. Is a person's blood, sweat & tears worth less than compounding interest on money? There is some theory that the capital markets are more efficient if they are taxed lower & that makes the rest of society more efficient, but that theory fell flat on its face when the US government shoveled trillions of Dollars into the banks & none of the bankers went to jail (even though some of them have stated before congress that they knew 80% of their "product" was defective).

Go Long Fraud, The Government Is!

AIG was nearly bankrupted from insuring mortgage-backed securities that were misrepresented (which was, of course, yet again, fraud & thus illegal). AIG, facing bankruptcy, was not allowed access to a taxpayer-funded bailout unless it waived its rights to sue the banking criminals which destroyed their company. What dirtbag in government decided that AIG (and taxpayers) should have their rights waved so that they can funnel money into criminal banking enterprises? Does it matter that many government "regulators" were former employees of AIG's counterparties?

If a certain class of individual is inherently destabilizing, then why (other than fraud) do we keep "doubling down" on hoping that group of people will eventually change their approach (even as we shield them from the negative consequences of their own actions by making everyone else foot the bill)?

We block them off from the market feedback mechanisms we pride ourselves on pushing on everyone else. Yet if their failure causes anyone else to fail we claim that it was a combination of "free market forces" and an individuals lack of performance that is to blame for their own plight.

Sure some industries get disrupted, but when one industry goes down another rises up. Not with the banking fraud though, it is just an across-the-board kick in the nuts to almost every non-banker at the exact same time. Since our monetary system is a debt-based system, one person's savings is backed by another person's debt, thus most people are *required* to live pretty close to paycheck to paycheck. Yet it is considered totally reasonable for the Federal Reserve to destroy their store of wealth AND their ability to earn at the exact same time:

Deflation and outsourced jobs is creating a loss of purchasing power at the bottom and middle income strata. Housing wealth destruction and job stability are exacerbating this.

MEANWHILE in monetary land?.inflation is being injected into the system by the Fed who lend money to rich people who then buy commodities, driving up prices, who buy bonds which lower savings rates and borrowing costs, and stocks which drives down dividend yields and increases cap gains.

That hand is *anything* but invisible. Adam Smith wouldn't call that a "free" market & anyone who does is one or more of the following

  • ignorant
  • a liar

Since those who lost trillions of Dollars through intentional malicious fraud can't accept the "free market" forces that they suggest everyone else should be subject to, the only solution is "more debt, please."

The same banking criminals who caused the mess are paid interest to loan the government its own money, so that the banks may "earn" their way out of the bankruptcies they earned through their fraudulent activities.

2 Groups of Citizens, 2 Books of Law

Some bankers were caught bid-rigging to rip off the government. Those who they committed bribery with are now in jail. The bankers once again have nobody in jail, even though they were engaged in the exact same crimes!

Those same bankers got a slap on the wrist for laundering hundreds of billions of Dollars in drug money & then commit perjury before the courts by manufacturing robosigned documents to replace the ones they had to destroy to hide their mortgage fraud.

If we are intellectually honest, how is it that a person can go to jail for using a fairly soft drug like weed when the people who push hundreds of billions of Dollars of drug money (tied to much harder drugs & global violence) go unpunished?

But the drug money isn't enough.

Now they are trying to figure out how to steal social security funds that already withdrawn from you check into the abyss. The nationwide decline and austerity are already so obvious that the Oakland police publicly issued criminals a laundry list of crimes that they won't even bother responding to:

  • burglary
  • theft
  • embezzlement
  • grand theft
  • identity theft
  • required to register as sex or arson offender
  • dump waste or offensive matter
  • pass fictitious check
  • stolen license plate
  • extortion
  • vandalism
  • etc etc etc

If Markets Are Efficient...

There is no commodity in the world that is as commoditized as money is. Most of it doesn't even require actual printing, but is just digits on a computer screen...much like the digits I am typing right now. And yet the banking criminals have captured so much of governance that it is not uncommon to see them take 30% of corporate profits (and then shift the subsequent mirroring losses onto the public at large).

To claim that those huge profit margins (during fraud-driven bubbles) are reasonable AND that they deserved to be bailed out whenever they get things wrong is intellectually dishonest. If the taxpayer is capturing 100% of the downside risk, then why (other than fraud) are these banking criminals paid a single cent more than a person enlisted in the military?

Global Instability

Internationally we are at least as screwed up as we are domestically. Does outsourcing make the world more efficient? In many cases absolutely. But the global imbalances create unsustainable current account issues.

Can look to technology to solve the problems?

Maybe not!

Even The White Horses Have Bloody Hooves

Apple is one of the most profitable companies in the world. At the other end of that supply chain is a factory where harsh chemicals give employees nerve damage & people keep committing suicide. And as soon as those people get any aspirations at all, suddenly even the 3rd world slave wage labor is too expensive & over the next few years a million people working for Foxconn will lose their jobs to robots.

If even slave wage labor isn't competitive with robots then what does that mean for labor in countries with a higher standard of living, where the labor is far more expensive?

Eric Schmidt famously stated that laws are written by lobbyists & then Google quickly hired a dozen lobbying firms while significantly increasing their political donations. The lobbyist comment was a sneer at the system, until Google followed suit and started buying the political process. They make the same claims toward patents, yet they are investing billions of Dollars there as well.

Where Legitimate Innovation Comes From

Historically most valuable economic innovation (the legitimate kind, not the fraudulent financial engineering of the past decade) comes from individuals & smaller groups who challenge existing industries & powerful companies with creative destruction by making markets more efficient. The AT&T monopoly did a lot of great research, but anything that they thought could cannibalize their current business model did not see the light of day - sometimes for decades.

If we are moving into an ideas & technology driven economy (and that is where most of our growth will come from) then diversity should be cherished & encouraged. Unfortunately, the software patent wars lead to smaller developers being driven out of the ecosystem & innovation is slowed while the 800 pound gorillas & patent trolls engage in an arms race.

These sorts of "legislate away the future" that aim to keep existing powers at the top of the food chain are literally everywhere - from the food supply right on through to a proposed law that would harm the ability for whistleblowers to even highlight the pervasive epidemic corruption.

And Now On the Auction Block...

"US congressional parties now post prices for key slots in the lawmaking process."

The system of fraud is so unsustainable that the US got a credit downgrade. The criminal mortgage probes are fizzling out, but Fannie Mae needs more money! Those responsible for the downgrade (who committed fraud & then sold their junk to the government at above market values) are warning the US about the risk of it losing its worldwide reserve currency status. To make the bankers whole, everyone else must lose, at least up until that no longer works.

Exponential Growth in a Finite World?

We have a debt-based monetary system which requires exponential growth to prevent collapse, an oligarchy-based political system that punishes innovation & success while rewarding failure, and it exists in a finite world where we are reaching the peak production in key base-level economic inputs: like energy.

The same criminal banking organizations that forced you to eat their debts are now hoarding the physical commodities you need to live. And yet, our worldwide finance-first economy (where we put derivatives & abstractions before reality) is so dysfunctional that even the banks are engaging in massive layoffs.

The parasite ate the host & now the host has nothing left to give.

Manipulation vs Fixing The Problems

It is thus without surprise then that the government invests in manipulating the perception of reality (rather than fixing actual problems) and society has an issue with mass psychosis.

That which can not be sustained won't.

Dylan Ratigan's Mad as Hell on msnbc

Source: http://www.seobook.com/sustainability

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Last weeks Panda update has hit more ecommerce sites

Panda updates in the past have not really seemed to hurt ecommerce sites as much as content sites and affiliate sites. Last week this seems to have changed a bit and more ecommerce & comparison sites are suffering. Matt Cutts sent a tweet today saying that we can expect Panda to hit 2% more sites [...]

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Last weeks Panda update has hit more ecommerce sites

Source: http://www.blogstorm.co.uk/last-weeks-panda-update-has-hit-more-ecommerce-sites/

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